• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

6 cars from the 2014 Geneva Auto Show – and why they’re key

By
Doron Levin
Doron Levin
Down Arrow Button Icon
By
Doron Levin
Doron Levin
Down Arrow Button Icon
March 7, 2014, 7:08 PM ET

BMW 2-Series Active Tourer

BMW is known for its sporty rear-wheel-drive and all-wheel-drive sedans. Its brand strength and reputation have made its cars strong sellers. Like any company, the German automaker must grow in order to prosper -- which is why it's risked image and reputation with its first front-wheel-drive model. The 2-series is more a multi-purpose vehicle (MPV) than a sedan and can carry five adults in comfort. Purists will be horrified, naturally, as BMW extends its lineup and tries to reach more of the mass market.

Nissan Juke

For the moment, Nissan's Juke with freshened styling is aimed at the European market, with no announcement as to when it will hit the U.S. When the car appeared three years ago it epitomized an innovative shape that was polarizing. Consumers approved. Sales rose from zero to 420,000 in 40 months, by Nissan's reckoning. A decision to spruce up and promote a new version in the U.S. would likely help the Japanese automaker's desire to catch and pass Honda in that market. Nissan's brass has been frustrated by its status as No. 2 Japanese automaker worldwide everywhere but the U.S.

Jeep Renegade

The small crossover segment is one of the hottest in the global automotive market, in terms of sales. Cars like the Kia Soul and Nissan Juke have paved a trail for this latest entrant, built by Fiat Chrysler Automobiles, the newly merged corporation based in the Netherlands. Renegade, based on the Fiat 500 architecture, will be assembled in the company's Melfi, Italy, plant. Four-wheel-drive will be an option, along with seven engine choices, including diesel. The U.S. version, slated to arrive by the end of the year, will get two engines -- with the eventual possibility of diesel. The Jeep name is one of FCA's most valuable assets: Watch for more vehicle variations to carry it.

Corvette Z06

General Motors (GM) wants the world to pay attention to its latest-generation Corvette -- and justifiably -- so it's introducing the high-performance version in Geneva. Critics and reviewers are awestruck by the new model. The supercharged V-8 version will offer an estimated 625 horsepower and 635 foot-pounds of torque. Many are saying the new 'Vette is the first that challenges European performance cars on their own terms -- and at a price many tens of thousands of dollars cheaper. GM recently announced it will withdraw its Chevrolet brand from Europe and concentrate efforts on Opel. That strategy doesn't include Corvette or Camaro, two sport models that will be sold separately. The question for GM will be whether sales justify the expense and effort, or, perhaps how soon.

Lexus RC F

Toyota's (TM) luxury division is challenging the BMW M4 and Mercedes-Benz C-63 AMG coupes with F versions. This model wraps a powerful V-8 generating 450 horsepower, in a highly expressive, near-cartoonish body. The most distinctive feature of the exterior is its massive, unforgettable grille. The rear features a speed-sensitive active spoiler. For some time, Lexus has been working on performance models that will sell in low numbers but give a halo to its more conventional luxury cars. Such efforts are required if Lexus expects to challenge the German luxury brands on a worldwide basis.

Peugeot 308 SW

The new hatchback from the French automaker, in the face of tough competition, has won "Car of the Year" honors at the show. It will never be seen on U.S. roads, Peugeot having exited from the market in 1991. But the 308 might turn out to be an important car in global terms because Peugeot is a fragile automaker in extremely weak financial condition. The company has just accepted a major investment from Chinese automaker Dongfeng, while reducing the influence of its founding family. With "Car of the Year" in its pocket, Peugeot sales in Europe might be energized just in the nick of time -- and Dongfeng may have found a diamond in the rough.

About the Author
By Doron Levin
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

eBay bans GameStop CEO’s account after he started listing store signs and old carpets to fund his $56 billion offer to buy the marketplace
C-SuiteGameStop
eBay bans GameStop CEO’s account after he started listing store signs and old carpets to fund his $56 billion offer to buy the marketplace
By Marco Quiroz-GutierrezMay 7, 2026
47 minutes ago
‘Blue dot fever’ plagues musicians like Post Malone, Meghan Trainor, and Zayn as a growing list of artists cancel tours due to lagging ticket sales
Arts & EntertainmentMusic
‘Blue dot fever’ plagues musicians like Post Malone, Meghan Trainor, and Zayn as a growing list of artists cancel tours due to lagging ticket sales
By Dave Lozo and Morning BrewMay 7, 2026
53 minutes ago
Good debt vs. bad debt: What’s the difference?
Personal Financemoney management
Good debt vs. bad debt: What’s the difference?
By Joseph HostetlerMay 7, 2026
55 minutes ago
trump
PoliticsWorld Cup
Trump admits World Cup tickets are too expensive—days after Infantino insisted they were ‘market rate’ for America
By Nick LichtenbergMay 7, 2026
1 hour ago
Car salesperson showing cars to a couple shopping at the dealership
EconomyAutos
Americans owe $1.68 trillion on car loans — more than credit card debt and as much as all federal student loans
By Tristan BoveMay 7, 2026
2 hours ago
keynes
AIdisruption
The AI job apocalypse is ‘unhelpful marketing, bad economics and worse history,’ a16z says
By Nick LichtenbergMay 7, 2026
2 hours ago

Most Popular

A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
Magazine
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
By Sharon GoldmanMay 6, 2026
2 days ago
Tokyo is throwing out its strict office dress code and asking workers to wear shorts amid the war in Iran energy crisis
Success
Tokyo is throwing out its strict office dress code and asking workers to wear shorts amid the war in Iran energy crisis
By Emma BurleighMay 5, 2026
2 days ago
U.S. Treasury will have to borrow $2 trillion this year just to continue functioning—more than $166 billion every month
Economy
U.S. Treasury will have to borrow $2 trillion this year just to continue functioning—more than $166 billion every month
By Eleanor PringleMay 7, 2026
9 hours ago
Mark Zuckerberg once gave a Facebook engineer startup advice at 2 a.m. while 'hanging out with all the interns'—she quit and raised millions after
Success
Mark Zuckerberg once gave a Facebook engineer startup advice at 2 a.m. while 'hanging out with all the interns'—she quit and raised millions after
By Orianna Rosa RoyleMay 6, 2026
1 day ago
Economists have found an answer to slowing cognitive decline: avoid retiring early, study finds
Economy
Economists have found an answer to slowing cognitive decline: avoid retiring early, study finds
By Sasha RogelbergMay 5, 2026
2 days ago
AI could solve America's $39 trillion debt crisis—but only if Washington abandons displaced workers, Yale Budget Lab warns
Economy
AI could solve America's $39 trillion debt crisis—but only if Washington abandons displaced workers, Yale Budget Lab warns
By Jake AngeloMay 6, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.