• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Brainstorm Green

10 Questions: Rao Mulpuri, CEO, View

By
Chanelle Bessette
Chanelle Bessette
Down Arrow Button Icon
By
Chanelle Bessette
Chanelle Bessette
Down Arrow Button Icon
January 23, 2014, 4:42 PM ET

FORTUNE — We’ve all seen glasses with special lenses that go dark once the person wearing them steps into direct sunlight. Rao Mulpuri’s company, View, does the same thing for windows on a building. The Milpitas, Calif.-based company manufactures “dynamic glass” that promises to be more energy- and cost-efficient than the conventional stuff — no small matter when most modern office buildings are more glass than anything else. As CEO, Mulpuri has worked with an array of organizations — NASA, the Marine Corps, hotels, universities, and medical centers — in his quest to make glass structures smarter around the globe.

Mulpuri, 44, grew up in India, and is an engineer by background. (He holds a Ph.D. from Boston University.) The 44-year-old businessman — and attendee of Fortune‘s Brainstorm Green conference — spoke to us.

1. Which companies do you admire, and why?

Apple (AAPL), Google (GOOG), Samsung, and Tesla (TSLA). All of them make great products that people want.

2. What is the best advice you ever received?

One of the most important ones that I repeat often to my company is: Take care of your customers; this is an egg business, not a chicken business. What I mean by that is, if you own a poultry farm, you can raise chickens to lay eggs, or you can raise chickens to sell them for meat. What one of my mentors taught me is the way you take care of those chickens is very different if you depend on an egg being laid every single day. We have to remind ourselves that this is a business where we need to continue to take care of customers. They will buy more from you, and they will lead others to buy more.

3. What would you do if you weren’t working at your current job?

I would teach, and I would travel. I could teach school kids basic things like math and physics, and I would inspire them to think about careers in science and technology. I could teach college kids to not be limited by the degree they have gotten or the field in which they perceive themselves as experts. They could really be thinking about where they would have the most fun or be the most impactful.

Traveling is one of my most favorite things to do. I enjoy meeting people from different walks of life, different backgrounds. I learn something new every single day, and travel makes it even more interesting.

4. What is one characteristic that every leader should possess?

Caring for your employees. I learned this fairly early on in my own development as a manager and leader, and that’s that the definition of a good leader is someone whose people are better off because they work for that person. So if they can at least say, “Hey, I got more done at work, I made more money, I’m a better person, I learned more skills, and this person is helping me get farther ahead than I could have on my own,” to me, that’s the most important definition of leadership.

5. What is one goal that you would like to accomplish during your lifetime?

I have many, but the one that definitely sticks out is to be a good role model for my son. I have a nine-year-old boy, and I want to make sure he turns out to be a good person.

6. What daily steps do you take to promote sustainability?

I struggled with this, because I can’t say I always turn off the faucet when I brush my teeth, and I don’t drive the most efficient car in the world. I’d say for me, the biggest one is try to get faster adoption of dynamic glass and to be relentless until every window is built this way.

7. What do you do to live a balanced life?

I don’t have a balanced life. You can’t do what I’m doing and be a good leader for an organization like this with a mission as big as we have at the company and still be able to have a balanced life. If someone has figured it out, I would love to learn that. But thanks to my wife’s tremendous support we are able to provide nurturing and meet our child’s needs because of the choices we both made together.

8. Describe an ideal day.

A major technical breakthrough, delighted customers, and lots of time with my family.

9. What was the most important thing you learned in school?

I think I learned how to learn. Most of this I figured out while doing my Ph.D. People think that while you’re doing your Ph.D., you become an expert in that field, and that’s true. But I think that if you look at what you actually learn, it is how to take on an original problem. You need to then define the problem and figure out what are some approaches to attacking it. Then you have to do research and experiment, then you summarize and show people how you’ve done what you’ve done. And so that process of solving problems teaches you a lot.

10. What do you do for fun?

I play Mario Kart Wii with my son. I love driving. I love cars. My son likes video games, and since he can’t yet drive, I find that he and I have an intersection. Believe it or not, most of the time, he wins. He figured out how to drive a digital car on a display with a handheld device better than I can. I can beat him on the road, though!

More from Fortune‘s 10 Questions series:

  • 10 Questions: David Hawkins, director of climate programs, NRDC
  • Zach James, co-founder and co-CEO, ZEFR
  • Susan Hunt Stevens, founder and CEO, Practically Green
  • Courtney Holt, COO, Maker Studios
  • DocuSign’s CEO on getting in over your head (and succeeding)
About the Author
By Chanelle Bessette
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Zoom is giving away $150K to ‘solopreneurs’ with no strings attached—as 33 million workers ditch corporate to become their own boss
SuccessCareers
Zoom is giving away $150K to ‘solopreneurs’ with no strings attached—as 33 million workers ditch corporate to become their own boss
By Orianna Rosa RoyleMay 3, 2026
31 minutes ago
Trump vows to reduce U.S. troops in Germany ‘a lot further’ than 5,000 as defense official says armed services were blindsided by move
EuropeMilitary
Trump vows to reduce U.S. troops in Germany ‘a lot further’ than 5,000 as defense official says armed services were blindsided by move
By Kirsten Grieshaber, Emma Burrows, Aamer Madhani and The Associated PressMay 2, 2026
6 hours ago
 Trump says he is reviewing a new Iranian proposal to end the war but ‘can’t imagine that it would be acceptable’
PoliticsIran
 Trump says he is reviewing a new Iranian proposal to end the war but ‘can’t imagine that it would be acceptable’
By Aamer Madhani, Sarah El Deeb, Cara Anna and The Associated PressMay 2, 2026
7 hours ago
Can the ‘blue economy’ deliver on its promise? Investors are starting see the ocean as an asset worth protecting
CommentaryConservation
Can the ‘blue economy’ deliver on its promise? Investors are starting see the ocean as an asset worth protecting
By Natalie Sum Yue ChungMay 2, 2026
8 hours ago
Iran juggles oil cuts and storage strain to resist U.S. blockade
EnergyIran
Iran juggles oil cuts and storage strain to resist U.S. blockade
By Anthony Di Paola, Ben Bartenstein, Patrick Sykes, Weilun Soon, Charles Gorrivan and BloombergMay 2, 2026
9 hours ago
Disney’s new CEO is exploring a ‘super app’ for theme park tickets, movies and more
Big TechMedia
Disney’s new CEO is exploring a ‘super app’ for theme park tickets, movies and more
By Thomas Buckley, Lucas Shaw and BloombergMay 2, 2026
9 hours ago

Most Popular

Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lottery
Personal Finance
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lottery
By Fatima Hussein and The Associated PressMay 1, 2026
2 days ago
Gen Z is rebelling against the economy with ‘disillusionomics,’ tackling near 6-figure debt by turning life into a giant list of income streams
Economy
Gen Z is rebelling against the economy with ‘disillusionomics,’ tackling near 6-figure debt by turning life into a giant list of income streams
By Jacqueline MunisMay 2, 2026
16 hours ago
Stop donating to Harvard and the Ivy League. There's a better option that MacKenzie Scott already figured out
Commentary
Stop donating to Harvard and the Ivy League. There's a better option that MacKenzie Scott already figured out
By Ed Smith-LewisMay 2, 2026
22 hours ago
The American household just took an 81% margin cut. Wall Street hasn’t priced it in
Commentary
The American household just took an 81% margin cut. Wall Street hasn’t priced it in
By Katica RoyMay 2, 2026
19 hours ago
A Chick-fil-A worker got fired and then showed up behind the register to allegedly refund himself over $80,000 in mac and cheese
Law
A Chick-fil-A worker got fired and then showed up behind the register to allegedly refund himself over $80,000 in mac and cheese
By Catherina GioinoMay 1, 2026
2 days ago
Current price of oil as of May 1, 2026
Personal Finance
Current price of oil as of May 1, 2026
By Joseph HostetlerMay 1, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.