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Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military

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Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there

China Mobile speaks: Tells WSJ iPhone pre-orders start Thursday

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
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By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
December 9, 2013, 7:52 AM ET

Groundhog Day

FORTUNE — Remember Groundhog Day, the 1993 comedy starring Bill Murray as a self-centered TV weatherman who gets stuck in a time loop and must repeat the same hated assignment again and again until he finally gets it right — and wins Andie MacDowell’s heart?

Investors who have been watching Apple’s (AAPL) courtship of the world’s largest mobile phone carrier for more than six years — I posted my first Apple-China Mobile (CHL) story in November 2007 — must feel a little like Bill without his Andie or his Punxsutawney Phil.

The latest twist comes via Lorraine Luk in Monday’s Wall Street Journal. Having denied reports last week in both the
Journal
and Fortune.com that the two companies had finally signed a distribution deal, the carrier changed its tune.

“A phone call to a China Mobile customer representative,” the Journal reported Monday, “confirmed that customers can preorder iPhones from the site starting Thursday.”

Here’s the Punxsutawney twist: According to Monday’s Journal, a China Mobile’s pre-order website was advertising Apple’s smartphones alongside devices made by Samsung, Lenovo and HTC. The website is still promoting Samsung and the rest, but has since dropped any mention of Apple or its iPhones.

At this point, I suspect the deal won’t be real until Apple says it’s so.

About the Author
By Philip Elmer-DeWitt
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