• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Alice Walton got $33 billion richer last year without running a company. She's building a tuition-free medical school instead

2

Oracle gave Larry Ellison and his co-CEOs nearly $1 billion in stock options. By fiscal year end, all were underwater

3

OpenAI rogue agents leaked 53 images from ChatGPT users and reportedly created nearly 1 million links packing encoded bits of info

1

Alice Walton got $33 billion richer last year without running a company. She's building a tuition-free medical school instead

2

Oracle gave Larry Ellison and his co-CEOs nearly $1 billion in stock options. By fiscal year end, all were underwater

3

OpenAI rogue agents leaked 53 images from ChatGPT users and reportedly created nearly 1 million links packing encoded bits of info

Localytics: Apple’s iPad Air was last weekend’s big winner

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
December 4, 2013, 10:38 AM ET
Google source logo
Add Fortune on Google for similar content.

Click to enlarge.

FORTUNE — There are several curious findings in Localytics’ attached chart comparing the post-Black Friday/Cyber Monday presence of various devices on its analytics network with their presence the previous week.

That Apple’s (AAPL) new iPad Air grew the most (51%) is not terribly surprising. But who would have guessed that…

  • Gains for the much maligned iPhone 5C (up 26%) would clobber the iPhone 5S (15%)?
  • The old iPad Mini (26%) would do better than the new Retina iPad Mini (17%)?
  • The 2-year old 3.5-inch iPhone 4S (10%) would outgrow the 7-inch Samsung Galaxy Tab 2 phablet (8%)?

METHODOLOGY: For this report, Localytics compared more than 1 million new devices in the U.S. for Black Friday weekend against the previous weekend.

LINKS:

  • iPad Air Wins Black Friday-Cyber Monday: New Devices Increase by 51%
  • Look who chose the iPhone 5C over the (pricier) iPhone 5S
About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in


Most Popular

Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

    Latest in


    Most Popular

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.