Primary Data, a Salt Lake City-based provider of software-defined data center technologies, has raised $50 million in first-round funding. Accel Partners led the round, and was joined by Battery Ventures, Pelion Venture Partners, Lightspeed Venture Partners and Wing Capital Group. www.tonian.com

Zomato, an online restaurant discovery service in India, has raised $37 million in new VC funding.Sequoia Capital led the round, and was joined by existing backer Info Edge. www.zomato.com

Gainsight, a Mountain View, Calif.-based provider of customer success management solutions, has raised $20 million in Series B funding from Summit Partners and return backer Battery Ventures.www.gainsight.com

Betable, a platform that enables developers to legally offer real-money play in their own games, has raised $18.5 million in new VC funding. Venture51 led the round, and was joined by return backers Greylock Partners and Founders Fund. www.betable.com

Sprinklr, a New York-based social relationship platform, has raised $17.5 million in Series C funding from return backers Battery Ventures and Intel Capital. www.sprinklr.com

IID, a Tacoma, Wash.–based provider of shared cyberintelligence solutions, has raised $8 million in Series A funding from Bessemer Venture Partners. www.internetidentity.com

PurThread Technologies a Princeton, N.J.-based developer of antimicrobial textile products,, has raised $7 million in new VC funding led by company chairman Richard Bodman. www.purthread.com

ShapeUp, a Providence–based provider of social networking and incentives-based employee wellness solutions, has raised $5 million in new equity funding from Cue Ball Capital and Excel Venture Management. The company also secured $2.5 million in venture debt from Silicon Valley Bank.www.shapeup.com

Terascala, an Avon, Mass.-based provider of storage software and systems, has raised an undisclosed amount of new VC funding co-led by Ascent Venture Partners, Harborlight Capital Partners and Thomas Weisel Partners. The company also secured venture debt financing from Bridge Bank. www.terascala.com

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