Apple vs. Android: Calling all Wal-Mart shoppers!

August 22, 2013, 4:00 PM UTC

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FORTUNE — Consumer Intelligence Research Partners, which has been exploring the differences between Americans who buy Apple (AAPL) iPhones and those who choose phones running Google’s (GOOG) Android, released a new set of charts to Fortune on Wednesday.

The first, above, shows that when shopping for a smartphone, Android buyers favor discount and big-box stores — like Walmart and Costco — three times more than iPhone buyers.

A second, below, shows that iPhone owners are more loyal to their brand than Android owners, but not as much as they used to be.

A third chart (below) shows that in the past year, 20% of iPhone buyers were switching from an Android phone, nearly three times as many as went the other way (7%). CIRP found roughly the same ratio when it compared Apple and Samsung owners. See Where Apple and Samsung get their customers.

Finally, CIRP found that Americans who buy Android phones tend to be older, less wealthy and less well educated than those who buy iPhones.