Chegg plans to trade on the NYSE under ticker symbol CHGG, with J.P. Morgan (JPM) and BoA Merrill Lynch (BAC) serving as lead underwriters.

Obviously there is lots of data in the company’s registration statement, but two things jumped out in particular:

1. First half growth: If you look at Chegg’s financials between 2010 and 2012, it’s fairly uninspiring. Losses expanded at a faster clip than did revenue, and EBITDA kept slipping. But then comes the first half results for 2013, and you can understand why Chegg chose to wait until now to go public.

The company reports $17.96 million in EBITDA for the first half of 2013, compared to just $2.15 million for the first half of 2012. Revenue grew by 26% (up to nearly $117 million), while losses decreased by 34% ($32 million vs. $21 million). And, remember, all of this includes Q2 — typically the company’s slowest quarter, since students are rarely seeking new textbooks between April and June.

2. Digital? Chegg spends a lot of time talking about the risks of further textbook digitization, particularly if publishers begin offering deeper discounts for their electronic wares. And the company is trying to combat that future via a slew of digital offerings, including e-textbooks, online/mobile homework help and enrollment marketing services for colleges and universities. All together, Chegg says these digital services made up 20% of first half 2013 revenue, compared to 13% in 2012.

Unfortunately, there isn’t a more detailed quantitative breakdown. No info on operating costs for these products, or how they compare to one another. I’d think prospective investors are going to want such figures, given that the company’s ultimate future is unlikely to be print textbooks.

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