Burberry’s high fashion, high tech balancing act
Each Fortune conference — from Brainstorm Green, Brainstorm Tech, to the Most Powerful Women Summit, and the Global Forum — yields fascinating conversations with the best and brightest minds in business.
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Burberry’s Angela Ahrendts is a high-powered CEO, and she’s led the old, British fashion brand into a new technology frontier, carving the way as a leader in the luxury space. But how, exactly, do you make a clothing line high-tech? And even with new technology, can Burberry attract the millennials key to its growth strategy?
Fortune writer Beth Kowitt weighs in on the future of a fancy brand built on an iconic plaid pattern.
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