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Brainstorm Podcast

Burberry’s high fashion, high tech balancing act

By
Shelley DuBois
Shelley DuBois
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By
Shelley DuBois
Shelley DuBois
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June 28, 2013, 11:25 AM ET
LEON NEAL/AFP—Getty Images

Each Fortune conference — from Brainstorm Green, Brainstorm Tech, to the Most Powerful Women Summit, and the Global Forum — yields fascinating conversations with the best and brightest minds in business.

Fortune wants to make it even easier for you to eavesdrop. The Fortune Brainstorm Podcast is a weekly show that features recorded conversations from Fortune’s live events.

Burberry’s Angela Ahrendts is a high-powered CEO, and she’s led the old, British fashion brand into a new technology frontier, carving the way as a leader in the luxury space. But how, exactly, do you make a clothing line high-tech? And even with new technology, can Burberry attract the millennials key to its growth strategy?

Fortune writer Beth Kowitt weighs in on the future of a fancy brand built on an iconic plaid pattern.

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About the Author
By Shelley DuBois
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