• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

2

‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion

3

'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic

1

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

2

‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion

3

'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic

The Emperor’s BlackBerry

By
Stanley Bing
Stanley Bing
Down Arrow Button Icon
By
Stanley Bing
Stanley Bing
Down Arrow Button Icon
May 6, 2013, 8:37 AM ET
Add Fortune on Google for similar content.

Long ago, in the Forbidden City
An Emperor sat upon a golden throne.
He spent all day in meeting and committee
And he was always busy, and alone.

But when there was a pause in his proceedings
He went into his fine and private place
Suspended all his pleasantries and greetings
And all the other nonsense in his face

And far from prying eyes and small frustrations
In quiet joy that no one else could see
He spent some time in close communications
With friends and family on his BlackBerry.

“Ah me!” he said to his assistants.
“I love this simple, useful small device!
I love real keys that offer nice resistance
It does one thing and really does it nice.”

And so the years went by, as years will do
With ups and downs and duties without ending
Until one day there came a hipster who
Had something new and cool and very trending.

The Emperor gazed upon the apparatus
That gleamed and chuckled in his royal hand
Exuding loads of awesome social status.
“I want it,” came the imperious command.

And so, that very day in the Forbidden City
The Emperor sat upon his golden throne
And poked his screen, and had a chat with Siri
And otherwise enjoyed his new iPhone.

And his former friend the BlackBerry
Was tossed into a drawer in his credenza
Where it sickened and, with a sigh,
Expired like a dog with influenza.

One morning, then, while playing Angry Birds,
A serious e-mail surfaced on his toy
One that needed more than simple words
Like Yes or No or See Me or Oh Boy.

He flew across the virtual keyboard with his thumbs
As with his former friend he once had used.
Then: “Give me Advil and a roll of Tums,
This makes me look as if I’m full of booze.”

For while the Emperor thought that he had wrote
“Let’s not take a stupid risk like that.”
The iPhone’s spell check took that by the throat
And rendered, “Lemmings sat upon my hat.”

“This thing is useless in a business sense,”
The Emperor said. “It doesn’t do what it oughta.
My fingers are too fat, my thumbs too dense,
And this virtual keyboard truly sucks hose water.”

And then he saw the error of his ways
That while a thing may sing and dance and play
There are some actual responsibilities
A tool must fulfill if it expects to stay.

So all his functionaries and viziers
Hustled to the credenza drawer
But nothing that they did, nor all their tears,
Could make the little BB work no more.

They placed it in the Emperor’s chubby hand.
“It’s dead,” they told him. “We’ve tried all the tips.”
“All shall wear black today throughout my land,”
The Emperor said, and put the BlackBerry to his lips.

And then the most amazing thing occurred:
The screen blipped once, then twice, then like a song,
The lights came on, it chirped, and like a bird,
The thing was ready! (Though its clock was wrong.)

“From this time forth!” the Emperor crowed,
“While other gadgets may be used for fun
Our humble little friend here will be stowed
Next to our hearts. For business? It’s the one.”

And that is how it goes unto this day
In one pocket, the iPhone, for satisfaction,
And in the other, well, you know who, okay?
For when the pedal goes down and it’s time for action.

This poem is from the May 20, 2013 issue of Fortune.

Follow Stanley Bing at stanleybing.com and on Twitter at @thebingblog.

About the Author
By Stanley Bing
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Current ARM mortgage rates report for July 21, 2026
Personal FinanceReal Estate
Current ARM mortgage rates report for July 21, 2026
By Glen Luke FlanaganJuly 21, 2026
36 minutes ago
Current refi mortgage rates report for July 21, 2026
Personal Financemortgage rates
Current refi mortgage rates report for July 21, 2026
By Glen Luke FlanaganJuly 21, 2026
36 minutes ago
Mortgage rates today, July 21, 2026
Personal Financemortgages
Mortgage rates today, July 21, 2026
By Glen Luke FlanaganJuly 21, 2026
36 minutes ago
$5 billion tech CEO says unemployed Gen Z should be out 3 days a week building their network: ‘Sometimes those jobs you want, they’re never published’
SuccessCareers
$5 billion tech CEO says unemployed Gen Z should be out 3 days a week building their network: ‘Sometimes those jobs you want, they’re never published’
By Orianna Rosa RoyleJuly 21, 2026
37 minutes ago
FIFA’s $15 billion World Cup payday shows commercialization is the real tournament champion
North AmericaWorld Cup
FIFA’s $15 billion World Cup payday shows commercialization is the real tournament champion
By Marco Quiroz-GutierrezJuly 21, 2026
37 minutes ago
A Jersey Mike's logo is displayed outside one of their stores in San Diego, California.
InvestingIPOs
Jersey Mike’s IPO valuation could reach eight times Sweetgreen’s market cap
By Sheryl EstradaJuly 21, 2026
37 minutes ago

Most Popular

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
Success
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
By Sasha RogelbergJuly 20, 2026
14 hours ago
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
Success
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
By Sydney LakeJuly 20, 2026
18 hours ago
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
AI
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
By Jason MaJuly 18, 2026
2 days ago
Warren Buffett says his $147 billion investing career was an accident: ‘I may be one of the 10 luckiest in the world’
Future of Work
Warren Buffett says his $147 billion investing career was an accident: ‘I may be one of the 10 luckiest in the world’
By Sarah GlodekJuly 20, 2026
1 day ago
Current price of silver as of Monday, July 20, 2026
Personal Finance
Current price of silver as of Monday, July 20, 2026
By Joseph HostetlerJuly 20, 2026
22 hours ago
It’s not just Taco Bell lettuce and possible glass in Pillsbury rolls: Food and drink recall events reached a 6-year year-over-year high
Retail
It’s not just Taco Bell lettuce and possible glass in Pillsbury rolls: Food and drink recall events reached a 6-year year-over-year high
By Sasha RogelbergJuly 20, 2026
22 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.