This is not the brand ambassador Google is looking for

May 3, 2013, 6:14 PM UTC

FORTUNE — Depending on who you ask, Google’s wearable Glass technology is a terrible blunder or the beginning of a true revolution in personal technology. Like my colleague JP Mangalindan, I tend to think it’s the latter, not the former. Sure there are plenty of improvements to be made—JP set out five of them this morning—but even more than a few rough spots aren’t enough to dampen the obvious potential of Larry Page’s vision. After all, the bone-rattling, smoke-choked experience of riding in a Model T takes nothing away from the white-knuckle thrill of driving a late-model Mustang. Glass will get a lot better.

Here is something that’s not going to help Google (GOOG) conquer the wearable computing market, though. A few days ago, this image of tech industry guru Robert Scoble emerged. (Asking yourself if Google Glass is shower-proof? Here’s your somewhat unfortunate answer.) “You thought I was kidding when I said I would never take them off,” Scoble wrote on his Google+ page. “Yes, they survive being wet. I had them full on soaked in my shower this morning. Google Glass still works.” Not surprisingly, Scoble is a big Glass fan.

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Diane von Furstenberg, Scoble is not. Wired went so far as to suggest this kind of dork meme would smother Glass in the crib. Maybe, but I think not. The Segway is a good case-in-point. The would-be world-changer became a laughing stock, yes. But that wasn’t the result of die-hard fans loving it a little too strongly—how I’d characterize taking Glass into the shower. It was the parodies that pushed it over the line: Gob in transit, Mr. Garrison’s uncomfortable implementation, and, the final nail in a few coffins, 
Mall Cops

People are bound to make fun of Glass. The technology is new and, because of its technical limitations, somewhat awkward still. (Though not actually this awkward.) It’s still early days. But the fewer shower selfies, the better.

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