Shipments in millions of units. Pie charts drawn roughly to scale. Click to enlarge. Source: IDC
FORTUNE — How do you make the fact that sales of Apple’s (AAPL) iPad grew 65% — from 11.8 million to 19.5 million — look bad?
You bury it under a headline that points out, as several reports did, that its market share dipped below 40% for the first time.
The data come from IDC’s Worldwide Quarterly Tablet Tracker, which took iPad sales from Apple’s quarterly report and estimated Samsung’s by a process that was not disclosed. Spreadsheet below the fold.
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