• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

2

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster

3

Ex-Google engineer says Larry Page, Sergey Brin and Sundar Pichai share the same trait—it's the lesson he swears by as a $7.2 billion AI CEO

1

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

2

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster

3

Ex-Google engineer says Larry Page, Sergey Brin and Sundar Pichai share the same trait—it's the lesson he swears by as a $7.2 billion AI CEO

A winner in the light bulb wars

By
Peter Suciu
Peter Suciu
Down Arrow Button Icon
By
Peter Suciu
Peter Suciu
Down Arrow Button Icon
May 1, 2013, 10:25 AM ET
Add Fortune on Google for similar content.

FORTUNE — Light-emitting diodes (LED) — the same technology that now provides the backlight for many flat panel TVs — will see its use double in the next year. The technology will replace fluorescent tubes in commercial applications, help make more efficient street lights with less light pollution, and most importantly could look cool in the process.

According to NPD DisplaySearch’s latest forecast, LED in lighting applications will double from 15 million units in 2012 to a forecasted 33 million in 2013. That number could triple by 2015. The global penetration for LED light applications will likely increase to 26% of the market, up from just 5% last year.

To date, Japan has been the largest market for LED lights, while China will soon drive the market due to government demands including the 12th Five-Year Plan. “The potential for China is there,” says Philip Smallwood, lighting market analyst for IHS iSuppli. “But in the United States we have a lot of regulation also coming to into play.”

This past January saw the switch flipped for the 75-watt incandescent light bulb, which followed the end of the line for the 100-watt as a result of the Energy Independence and Security Act of 2007. Next year will see the ban move to 60-watt bulbs as well. LED bulbs will likely fill this void. But they could also replace those curly compact fluorescent bulbs that now seem little more than stopgaps between incandescents and LEDs. “Compact fluorescent light bulbs are replacing incandescent bulbs, and LED bulbs are replacing the compact fluorescent light bulbs,” explains Steven Sher, NPD DisplaySearch analyst for lighting technologies. There are currently no policies in place to phase out compact florescent light bulbs; however, there are many policies to phase out the incandescent bulbs.

MORE: Sony patent is hilarious, terrifying

However, what is true for the U.S., Europe, and even China won’t necessarily follow for the developing world. While the price of LEDs continues to fall, these bulbs are still more expensive, and thus incandescents could prove popular in many parts of the world throughout the next decade. Moreover it will likely be the compact fluorescent bulbs — even with the environmental concerns as the bulbs contain mercury — which will outpace LED adoption in the developing world. “In the less-developed countries where they don’t have the spending capacity that we have in North America they will likely stick to the CFLs,” adds Smallwood.

Incandescents won’t simply shut off even as the 2007 energy act continues to pull bulbs off store shelves. For one thing many consumers, anticipating the ban, bought up stocks of the old bulbs. “We don’t change light bulbs in what could be called a proactive way,” Smallwoods tells Fortune. “We change our bulbs in a very reactive way, when they burn out. With that in mind we’ll be seeing CFL and even incandescent bulbs very much in use in the next five years – unless everyone runs out and buys new bulbs, and that isn’t going to happen.”

The technology has been slow in gaining traction. Many people might think of LED bulbs as something new, in fact this technology has been around for more than 100 years but only found commercial applications in the late 1960s as costs fell. It has taken the last 40-some years for the technology to be finally ready for the home.

MORE: 9 ways smartphones are getting scary smart

Now thanks to lower costs and greater applications, LED could have people taking a new look at it. While CFLs were met with those aforementioned environmental concerns, they had other issues that kept the technology from being embraced. Although they offered energy savings, the high costs up front kept consumers buying incandescents, while detractors noted that the light from the CFLs tended not to be as soft as that of the beloved bulb that has lit up homes for more than 100 years.

Now LEDs could change that as they offer a plethora of advantages, including low operating cost and long lifespan. The bulbs, which are also typically cool to the touch, could be seen as “cool” in other ways. “The whole mindset of light could change, as LED really allows people do much more in terms of ambiance,” says iSuppli’s Smallwood. “LED can be played with new ways that makes them cool. This could change the mentality of the consumer, which is typically hard to do.”

About the Author
By Peter Suciu
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

aus
LawSocial Media
Australia’s under-16 social media ban is failing, so the government is (literally) doubling down
By Rod McGuirk and The Associated PressJune 29, 2026
3 hours ago
usa
EnvironmentHeat
Long and dangerous heat wave to roast America from Dallas to New York through July 4th holiday
By Marc Levy and The Associated PressJune 29, 2026
3 hours ago
swisher
Politicspodcasts
‘Podcasts are the NBA’: Scott Galloway on Kara Swisher’s big success — ‘there’s a small amount of people making a lot of money’
By Steven Sloan and The Associated PressJune 29, 2026
3 hours ago
np
PoliticsColleges and Universities
Nancy Pelosi brings her legendary congressional knowhow to a new Berkeley institute with $35 million in funding
By Kevin Freking and The Associated PressJune 29, 2026
3 hours ago
bm
PoliticsWhite House
As Bill Maher accepts Mark Twain Prize, the funniest thing is the tarp draped across the Kennedy Center
By Steven Sloan and The Associated PressJune 29, 2026
3 hours ago
comcast
Big TechMarkets
Comcast stock jumps 24% for agreeing to break up with itself
By Michelle Chapman and The Associated PressJune 29, 2026
3 hours ago

Most Popular

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
4 days ago
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
2 days ago
Ex-Google engineer says Larry Page, Sergey Brin and Sundar Pichai share the same trait—it's the lesson he swears by as a $7.2 billion AI CEO
Success
Ex-Google engineer says Larry Page, Sergey Brin and Sundar Pichai share the same trait—it's the lesson he swears by as a $7.2 billion AI CEO
By Orianna Rosa RoyleJune 28, 2026
1 day ago
Cristiano Ronaldo is soccer's first-ever billionaire: He went from begging for burgers outside McDonald's to landing a $400 million contract
Success
Cristiano Ronaldo is soccer's first-ever billionaire: He went from begging for burgers outside McDonald's to landing a $400 million contract
By Preston ForeJune 28, 2026
1 day ago
The retired college professor fighting a $313 trespassing ticket in Wisconsin thinks he's part of a national struggle
Environment
The retired college professor fighting a $313 trespassing ticket in Wisconsin thinks he's part of a national struggle
By Catherina GioinoJune 28, 2026
1 day ago
Iran is forcing the U.S. into an escalation trap as a 'shadow war' over the Strait of Hormuz heats up that could kill the tenuous ceasefire
Politics
Iran is forcing the U.S. into an escalation trap as a 'shadow war' over the Strait of Hormuz heats up that could kill the tenuous ceasefire
By Jason MaJune 28, 2026
23 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.