With Trattner back, will Apple’s ads get their groove back?

March 19, 2013, 12:42 PM UTC

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FORTUNE — We were not alone in thinking that the balance of creative advertising power shifted when Scott Trattner — widely credited with some of Apple’s (AAPL) most successful ad campaigns, including the long-running Get a Mac series — left TBWA/Media Arts Lab for 72andSunny, the agency behind a spate of recent Samsung commercials that went viral. My favorite: El Plato Supreme, viewed 9.5 million times on YouTube.

Well, he’s back. Mark Gurman, formerly 9to5Mac’s star high-school blogger — now a college freshman, still blogging for 9to5Mac — has the scoop.