Sunrise Growers to be sold

March 5, 2013, 1:43 AM UTC

FORTUNE — Paine and Partners is in talks to acquire frozen strawberry producer Sunrise Growers from Sun Capital Partners, according to an FTC filing.

Sunrise was founded more than 40 years ago, and provides both frozen and fresh strawberries and other fruit products to retailers, food-service operators and industrial customers (both branded and private-label). It also markets and distributes strawberries.

The Placentia, Calif.-based company was acquired by Sun Capital Partners in June 2008 from Heritage Partners, which had recapitalized the company five years earlier. The sale price reportedly was $32.5 million

Paine and Partners, whose portfolio includes other food companies like Icicle Seafoods, declined to comment. Messages left for a Sun Capital spokesman and Sunrise CEO Ed Haft have not yet been returned.

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