Pinterest, a Palo Alto, Calif.-based online “pinning” board, has raised $200 million in new VC funding. Valiant Capital Management led the round, and was joined by return backers Andreessen Horowitz, Bessemer Venture Partners and FirstMark Capital. AllThingsD reports the round was done at a $2.5 billion valuation. The company last raised funding in May 2012 at a $1.5 billion valuation, with Japan’s Rakuten leading a $100 million round. www.pinterest.com
Living Proof, a Cambridge, Mass.-based beauty products company, has raised $30 million in new growth equity funding. Leerink Swann and other “new institutional investors” were joined by the Pohlad Family Capital Fund and return backer Polaris Partners. www.livingproof.com
Adara Inc., a Mountain View, Calif.-based audience analytics platform for brand marketers, has raised $20 million in new VC funding. QuestMark Partners led the round, and was joined by return backers August Capital, Morgenthaler Ventures, ONSET Ventures and Thayer Ventures. www.adaraglobal.com
Drawbridge, a San Mateo, Calif.–based provider of cross-screen mobile ad targeting technology,, has raised $14 million in Series B funding. Northgate Capital led the round, and was joined by return backers Kleiner Perkins Caufield and Byers and Sequoia Capital. www.drawbrid.ge
Fortumo, an Estonian mobile carrier billing startup, has raised an undisclosed amount of new growth equity funding from Intel Capital and Greycroft Partners. No financial terms were disclosed, but TechCrunch reports the deal was for approximately $10 million. Fortumo’s former majority owner, Mobi Solutions, will remain a shareholder. www.fortumo.com
Mindflash, a Palo Alto, Calif.-based online training platform for businesses, has raised $3.5 million in new VC funding from the Investment Group of Santa Barbara. www.mindflash.com
Nexmo, a London-based provider of high-volume mobile messaging solutions, has raised $3 million from Intel Capital. www.nexmo.com
Smarkets, a London-based P2P betting platform, has raised $2.3 million in second-round funding. T-Venture led the round, and was joined by return backer Passion Capital. www.smarkets.com
Liquidity Corp., an Alameda, Calif.-based water purification startup, has raised an undisclosed amount of VC funding from GSR Ventures, Capricorn Investment Group, and T2 Venture Capital. www.liquico.com
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