FORTUNE — Samsung has been having some fun at Apple’s (AAPL) expense lately, mocking iPhone line-sitters and hiring Hollywood celebrities to crack wise about trademark lawsuits.
Did Apple rise to the bait?
It did not. At least not in its first post-Superbowl iPad commercials, “Together” (above) and “Alive” (below).
Apple seems to be sticking its knitting, planting a few subliminal messages (spark, go, morning, hello, watch, rock, roam, leap, soar, top, flick, fresh, deep, surprise, wild), but mostly just showing what its products can do.
Thanks to 9to5Mac‘s Mark Gurman for spotting the ads.
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