Apple’s new subliminal TV ads

February 18, 2013, 9:52 AM UTC
Fortune

“Together.” Click to view ad.

FORTUNE — Samsung has been having some fun at Apple’s (AAPL) expense lately, mocking iPhone line-sitters and hiring Hollywood celebrities to crack wise about trademark lawsuits.

Did Apple rise to the bait?

It did not. At least not in its first post-Superbowl iPad commercials, “Together” (above) and “Alive” (below).

Apple seems to be sticking its knitting, planting a few subliminal messages (spark, go, morning, hello, watch, rock, roam, leap, soar, top, flick, fresh, deep, surprise, wild), but mostly just showing what its products can do.

http://youtu.be/pqTwYa46OKE

“Alive.”

Thanks to 9to5Mac‘s Mark Gurman for spotting the ads.