How to tell a great business story

February 1, 2013, 8:36 PM UTC

Every business has a story.

When I went to Stanford last week to interview Tory Burch about her amazing story (Young woman with no formal education in design and no MBA builds a $2.5 billion business from scratch in less than a decade!), the University folks asked me if I would let them interview me about, yes, the art of storytelling.

Over 29 years of writing for Fortune, I’ve learned a lot about storytelling. And today, with social media driving every business, telling a compelling story is more essential for businesses than ever.

Do you want to know how to tell a great story? I explain on this short video clip:

https://www.youtube.com/watch?feature=player_embedded&v=glo2j38bMpc