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Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back

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When SpaceX starts trading, some 'shareholders' will discover they own nothing at all

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Current price of oil as of June 12, 2026

1

Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back

2

When SpaceX starts trading, some 'shareholders' will discover they own nothing at all

3

Current price of oil as of June 12, 2026
Business Books

The 5 must-read business books of the year

By
Verne Harnish
Verne Harnish
,
Brett Krasnove
Brett Krasnove
, and
Brett Krasnove
Brett Krasnove
Down Arrow Button Icon
By
Verne Harnish
Verne Harnish
,
Brett Krasnove
Brett Krasnove
, and
Brett Krasnove
Brett Krasnove
Down Arrow Button Icon
November 13, 2012, 5:52 AM ET

1. Turn the Ship Around!

1. Turn the Ship Around!

By David Marquet When Marquet took command of the most dysfunctional nuclear sub in the Navy, the USS Santa Fe, he ditched the command-and-control management style used in the military. Rather than bark orders, he created a submarine of leaders who took the Santa Fe from worst to first. This is the best how-to manual anywhere for managers on delegating, training, and driving flawless execution.

By David Marquet

When Marquet took command of the most dysfunctional nuclear sub in the Navy, the USS Santa Fe, he ditched the command-and-control management style used in the military. Rather than bark orders, he created a submarine of leaders who took the Santa Fe from worst to first. This is the best how-to manual anywhere for managers on delegating, training, and driving flawless execution.

2. Uncommon Service

2. Uncommon Service

By Frances Frei and Anne Morriss Do you have the guts to disappoint customers? Many businesses don't -- and lose money kowtowing to demands. Great companies dare to make profitable tradeoffs rivals won't risk, argue the authors. For example, despite its rock-bottom interest rates on savings accounts, Commerce Bank saw deposits rise in 2012. Why? It keeps many branches open seven days a week -- a perk patrons love.

By Frances Frei and Anne Morriss

Do you have the guts to disappoint customers? Many businesses don't -- and lose money kowtowing to demands. Great companies dare to make profitable tradeoffs rivals won't risk, argue the authors. For example, despite its rock-bottom interest rates on savings accounts, Commerce Bank (CBSH) saw deposits rise in 2012. Why? It keeps many branches open seven days a week -- a perk patrons love.

3. Abundance

3. Abundance

By Peter Diamandis A jolt of Diamandis's java is the perfect antidote to the latest depressing headlines you're reading on the economy. In this well-researched book, the polymath futurist -- he's an MD, a trained astronaut, and an entrepreneur -- will introduce you to the technological changes transforming every industry. The trick is to react to these unstoppable trends before the competition -- and prepare to make the most of them now.

By Peter Diamandis

A jolt of Diamandis's java is the perfect antidote to the latest depressing headlines you're reading on the economy. In this well-researched book, the polymath futurist -- he's an MD, a trained astronaut, and an entrepreneur -- will introduce you to the technological changes transforming every industry. The trick is to react to these unstoppable trends before the competition -- and prepare to make the most of them now.

4. The Only Way to Win

4. The Only Way to Win

By Jim Loehr Attaining big goals won't make you happier if all you're ultimately pursuing is personal glory. Yet our individualist culture lures many of us into that trap. In the best indictment of the self-esteem movement I've read in years, Loehr, a psychologist who has coached top performers, from tennis legend Andre Agassi to elite execs, shows how to build the self-control, discipline, and character that drive meaningful achievement.

By Jim Loehr

Attaining big goals won't make you happier if all you're ultimately pursuing is personal glory. Yet our individualist culture lures many of us into that trap. In the best indictment of the self-esteem movement I've read in years, Loehr, a psychologist who has coached top performers, from tennis legend Andre Agassi to elite execs, shows how to build the self-control, discipline, and character that drive meaningful achievement.

5. Inside Apple

5. Inside Apple

By Adam Lashinsky I realize I'm plugging a book by a writer at Fortune, but I can't ignore this excellent deep dive into the daily practices that Steve Jobs used to turn Apple into the world's most valuable business. (Did you know he ate lunch every day with his lead designer, Jonathan Ive?) Even if you're nothing like Jobs, you'll come away with great ideas for multiplying the value of your own company. --Verne Harnish is the CEO of Gazelles Inc., an executive education firm.

By Adam Lashinsky

I realize I'm plugging a book by a writer at Fortune, but I can't ignore this excellent deep dive into the daily practices that Steve Jobs used to turn Apple (AAPL) into the world's most valuable business. (Did you know he ate lunch every day with his lead designer, Jonathan Ive?) Even if you're nothing like Jobs, you'll come away with great ideas for multiplying the value of your own company.

--Verne Harnish is the CEO of Gazelles Inc., an executive education firm.

About the Authors
By Verne Harnish
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By Brett Krasnove
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Most Popular

Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back
Environment
Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back
By Catherina GioinoJune 9, 2026
4 days ago
When SpaceX starts trading, some 'shareholders' will discover they own nothing at all
Investing
When SpaceX starts trading, some 'shareholders' will discover they own nothing at all
By Jim EdwardsJune 12, 2026
16 hours ago
Current price of oil as of June 12, 2026
Personal Finance
Current price of oil as of June 12, 2026
By Joseph HostetlerJune 12, 2026
13 hours ago
Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer
Energy
Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer
By Sasha RogelbergJune 10, 2026
2 days ago
American taxpayers have spent $33 billion on sports stadiums. They got fewer seats—and higher prices
Success
American taxpayers have spent $33 billion on sports stadiums. They got fewer seats—and higher prices
By Catherina GioinoJune 11, 2026
1 day ago
Current price of oil as of June 11, 2026
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