• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

2

‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion

3

'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic

1

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

2

‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion

3

'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic

They shoot horses, don’t they?

By
Stanley Bing
Stanley Bing
Down Arrow Button Icon
By
Stanley Bing
Stanley Bing
Down Arrow Button Icon
October 24, 2012, 5:00 AM ET
Add Fortune on Google for similar content.

FORTUNE — This was a sad week for me. A good friend had to be put down. He got old, that’s all. It happens to each of us; we’ve all got a SELL BY date stamped on our butts. But this was a tough one. It’s hard for me to think about him, sitting on a shelf somewhere gathering the dust of ages.

Damn it. I told myself I wouldn’t cry.

The story is as old as time. A rookie comes in, all bright and shiny and too sexy for his or her shirt. And that patina of coolness lasts for a while. Then it starts to fray. His ties are suddenly a little too wide for the day. She shows up at a whiteboard meeting with a dorky laser pointer. Ooh, people say, how 20th century. Then one day, out of the blue or not, this person who has been an important part of your cosmology is gone. “What happened to Bob?” people ask. “He had to go,” you reply. And people know what you mean. It’s the way of our world; you don’t go all squishy about it. And yet …

I’m gonna miss the little jerk. He was with me for many years, through good times and bad, in sunshine and rain, the heat of the Arizona desert during executive getaways and the chill of the Chicago winter during sales conferences. People would talk about it, how inseparable we were, how I always consulted him, even at inopportune moments. And I have to say this, for the record: He never failed me. Never … until recently. And when he did, it wasn’t his fault. The demands of daily life simply outstripped his capabilities. He was born to do one thing very well. People don’t do that anymore. They do as many things as possible as well as they can.

He tried to do that, to move with the times. His efforts to do so were vaguely pathetic in the end. When I was a kid there were always a couple of parents who tried to be cool, smoking herb and wearing headbands. We laughed behind their backs. Likewise, in recent years, my little pal tried to be a hipster in one way or another, but all that did was move him from his core competences. Change wasn’t in his DNA. And you can fake it for only so long.

So it was with Mr. BlackBerry. At the start, it was all oohs and ahhs and Wow, I gotta have one of those, and then after a while it was, Oh, you still have that thing, and finally it was, Whaddya mean you can’t open my video, watch it, share it, and react to it in the next frickin’ six seconds? To be brutally frank, he became a liability to me. To my image. And you know how much of this game is about image. You want people to keep stroking you — you can’t be the only one who doesn’t pull out your iPhone 5 when all the hot dudes are rocking their hardware.

So that’s where I am now, with this long, lean, shiny gizmo that I have no feeling for at all, except perhaps a little bit of admiration for how many things it does so well, the way the Chinese emperor felt about the mechanical nightingale. I’ll be able to watch video better. I won’t need to get back to my desk to read those stupid articles people send me. And oh, yeah, my e-mails will be mostly “yes,” “no,” and “ok,” because I’ll be poking with one finger now instead of firing off lengthy missives with thumbs blazing. The iPhone stinks at thumbs. Who cares, right? We’re moving to a shorter, less articulate space anyhow.

So goodbye, chum. They now tell me you’ll be recommissioned and given to somebody less executive. Perhaps there’s an employee somewhere who will value your elegant and frisky keyboard, the way I always did. It won’t be the same for you, it’s true. You won’t be going to any board meetings or golf outings. But you’ll be working. You’ll be on the job. You’ll be doing what you were made for, even though you’re past your prime, built for a different world, kind of beat up and a little bit ugly. When our time comes, which of us can hope for more?

This story is from the October 29, 2012 issue of Fortune.

Follow Stanley Bing at 
stanleybing.com
 and on Twitter at @thebingblog.

About the Author
By Stanley Bing
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in blogging

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
Success
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
By Sasha RogelbergJuly 20, 2026
14 hours ago
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
Success
‘I want to die broke’: Billionaire philanthropist Denny Sanford dies after giving away $4 billion
By Sydney LakeJuly 20, 2026
18 hours ago
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
AI
'Dr. Doom' Nouriel Roubini says we're headed for universal basic income or 'some form of socialism' as AI revolutionizes work—He calls that optimistic
By Jason MaJuly 18, 2026
2 days ago
Warren Buffett says his $147 billion investing career was an accident: ‘I may be one of the 10 luckiest in the world’
Future of Work
Warren Buffett says his $147 billion investing career was an accident: ‘I may be one of the 10 luckiest in the world’
By Sarah GlodekJuly 20, 2026
1 day ago
Current price of silver as of Monday, July 20, 2026
Personal Finance
Current price of silver as of Monday, July 20, 2026
By Joseph HostetlerJuly 20, 2026
22 hours ago
It’s not just Taco Bell lettuce and possible glass in Pillsbury rolls: Food and drink recall events reached a 6-year year-over-year high
Retail
It’s not just Taco Bell lettuce and possible glass in Pillsbury rolls: Food and drink recall events reached a 6-year year-over-year high
By Sasha RogelbergJuly 20, 2026
22 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.