• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

2

Despite his $200 million success, Matthew McConaughey spent a weekend in the desert reading 20 years of bad reviews—he says some of them had ‘a point’

3

Meet billionaire Clara Wu Tsai, who built the Liberty into a $600 million team and now plans to fund guaranteed income for new moms

1

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

2

Despite his $200 million success, Matthew McConaughey spent a weekend in the desert reading 20 years of bad reviews—he says some of them had ‘a point’

3

Meet billionaire Clara Wu Tsai, who built the Liberty into a $600 million team and now plans to fund guaranteed income for new moms

Macalope v. Winotaur on the Microsoft Surface

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
June 26, 2012, 8:33 AM ET
Google source logo
Add Fortune on Google for similar content.

The Macalope

FORTUNE — When it comes to puncturing bombast and anti-Apple FUD (fear, uncertainty and doubt), nobody is sharper than the Macalope, Macworld‘s longtime comic columnist. In Monday’s post, the mythical beast and his old friend the Winotaur debated last week’s event in which Microsoft (MSFT) unveiled its answer to Apple’s (AAPL) iPad. An excerpt:

MACALOPE: Hey, what’s with not allowing anyone during the hands-on to actually, well, put their hands on the devices?

WINOTAUR: Sometimes there’s a product that’s just too hot to handle, you know, bro?

MACALOPE: Don’t call the Macalope “bro.” But, to be clear, what you’re saying is that they run hot.

WINOTAUR: What? No!

MACALOPE: Wicked hot. Too hot to hold. Burn-your-thighs kind of hot.

WINOTAUR: Stop putting words in my mouth!

MACALOPE: Well, see, here’s the thing. We have no real experience with this device, so all that’s left for us to do is speculate. Speculate about the price, the battery life, and why you wouldn’t let anyone use one. For months. Such is the atmosphere you’ve created. These are the seeds you’ve sown. Like sands in the hourglass, so pass the days of our …

WINOTAUR: You’re just upset because now we’re the most exciting company in tech.

MACALOPE: Uh-huh.

WINOTAUR: The most exciting company in tech.

MACALOPE: Right.

WINOTAUR: The. Most. Exciting. Company. In. Tech.

MACALOPE: Why do you keep saying that?

WINOTAUR: I’m trying to drop a link here! Where’s the link?!

MACALOPE: Oh, nooo. You don’t link to Gizmodo in the Macalope’s column. Get your own column.

Here’s that Gizmodo link. For the rest of the exchange, click here.

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in


Most Popular

Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

    Recommended For You

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.