• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Apple blowout: Sales of $39.2 billion on 35 million iPhones

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
April 24, 2012, 5:04 PM ET

FORTUNE — After losing more than $70 billion in market value in two weeks, Apple (AAPL) capped one of the strangest earnings walkups in memory by handily beating all but the most optimistic estimates, reporting record March quarter earnings of $12.30 per share on sales of $39.2 billion.

Shares reversed course as soon as the news broke, climbing more than $41 (7.44%) in after hours trading. At the closing bell Apple had been trading for $560.28, down $11.42 (an even 2.00%) for the day and almost 13% below its April 10 intraday high of $644.

The biggest surprise, as far as the Street was concerned, was the iPhone unit sales number. After Verizon (VZ) and AT&T (T) reported iPhone activations down more than 4.3 million, analysts spent much of Tuesday predicting that the company would miss its targets — forgetting, apparently, that most iPhone sales take place overseas. iPhone sales in Asia were  up five-fold year over year, according to CFO Peter Oppenheimer.

“We’re thrilled with sales of over 35 million iPhones and almost 12 million iPads in the March quarter,” said Tim Cook, highlighting the two products that are driving Apple’s money-making machine.

The numbers:

Sales: $39.19 billion, up 58.9% year over year
EPS: $12.3, up 92.2%
iPhone:  35.1 million units, up 88%
iPad: 11.8 million units, up 151%
Mac: 4 million units, up 6.8% compared with 2% for the broader PC industry
Asian Mac sales: up 58%
iPod: 7.7 million units, down 14.6%
Gross margin
: 47.4%, up from 44.7% last quarter
Revenue guidance: $34 billion
EPS guidance: $8.68
Gross margin guidance: 41.5%
Cash and marketable securities: $110 billion, up $12.5 billion from Q1

More after the earnings call. You can monitor the webcast here. You can read the press release here.

A few quotes:

Peter Oppenheimer: “I have to tell you that the new iPad is on fire.”

Tim Cook: “This is the 24th quarter in a row we’ve outgrown the [PC] market.”

Cook: “Anything can be forced to converge, but products are about tradeoffs. You can converge a toaster and refrigerator, but those things are probably not going to be pleasing to the user.”

Cook: “We believe iPhone is the best phone on the planet to entice a customer using a traditional cell phone.”

Cook: “We had the mother of all Januarys.”

Cook: “We are selling them [the new iPads] as fast as we can make them.”

Cook: “I always hated litigation. We just want people to invent their own stuff. I would highly prefer to settle than to battle.”

Cook: “It’s very important that Apple not become the developer to the world.”

That’s a wrap. Will post the results of our Earnings Smackdown first thing Wednesday.

UPDATE: Earnings Smackdown results posted here.

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

trump
PoliticsWhite House
Trump sons to Gulf states: we’ve got some drone interception tech to sell you
By Bernard Condon and The Associated PressApril 4, 2026
57 minutes ago
amazon
North AmericaIran
Amazon slaps 3.5% fuel and logistics charge on sellers because of Iran war
By Anne D'Innocenzio and The Associated PressApril 4, 2026
1 hour ago
stu
Personal FinanceRetirement
Meet a 74-year-old New Yorker who unretired to become an Uber driver: ‘I’m amazed at what people will tell me’
By Cathy Bussewitz and The Associated PressApril 4, 2026
1 hour ago
kalshi
Lawgambling
Feds sue 3 states for trying to bring Kalshi and Polymarket under more control
By Susan Haigh and The Associated PressApril 4, 2026
1 hour ago
turnstile
LawCrime
Former Turnstile guitarist gets attempted murder charge for hitting bandmate’s father with his car
By The Associated PressApril 4, 2026
1 hour ago
march
LawSports
Connecticut furniture standby Jordan’s Furniture offers $50 million of refunds to the whole state depending on March Madness
By Dave Collins and The Associated PressApril 4, 2026
1 hour ago

Most Popular

Google CEO Sundar Pichai says we’re just a decade away from a new normal of extraterrestrial data centers
Innovation
Google CEO Sundar Pichai says we’re just a decade away from a new normal of extraterrestrial data centers
By Fortune EditorsApril 3, 2026
1 day ago
Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
Real Estate
Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
By Fortune EditorsApril 2, 2026
2 days ago
The Walmart billionaires next door: Quiet backlash is brewing against the heirs who remade the retailer’s hometown
Magazine
The Walmart billionaires next door: Quiet backlash is brewing against the heirs who remade the retailer’s hometown
By Fortune EditorsApril 3, 2026
1 day ago
Current price of oil as of April 3, 2026
Personal Finance
Current price of oil as of April 3, 2026
By Fortune EditorsApril 3, 2026
1 day ago
Current price of silver as of Friday, April 3, 2026
Personal Finance
Current price of silver as of Friday, April 3, 2026
By Fortune EditorsApril 3, 2026
1 day ago
Major 4-day workweek study suggests that when we work 5 days we spend one doing basically nothing
Success
Major 4-day workweek study suggests that when we work 5 days we spend one doing basically nothing
By Fortune EditorsApril 2, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.