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Massif’s army chic for men

February 16, 2012, 3:00 PM UTC

An Army outfitter that makes fire-resistant shirts for U.S. soldiers in Afghanistan is launching a clothing line with a different target market: urban weekend warriors. Massif, based in Ashland, Ore., made its first foray into high fashion in January, debuting 33 designs at the Pitti Uomo show in Florence. The clothes retain a buttoned-up military style, are loaded with utility pockets, and use fabrics that are stretchy, water resistant, moisture wicking, and anti-microbial (to minimize odor). Massif’s blazers start at $425, and trousers run between $165 and $275 — knife pocket included. —
Anne VanderMey

This article is from the February 27, 2012 issue of Fortune.