• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Social Security's 2032 deadline puts a 22% cut on the table — but Washington has way less room to negotiate than 1983

2

CEO of $20 billion AI firm Perplexity says the secret to success is ‘sleeping with that fear’ that your competitor will steal your idea

3

Boomers actually do hold most of the wealth and power. So why do they call it 'whiny' to point that out?

1

Social Security's 2032 deadline puts a 22% cut on the table — but Washington has way less room to negotiate than 1983

2

CEO of $20 billion AI firm Perplexity says the secret to success is ‘sleeping with that fear’ that your competitor will steal your idea

3

Boomers actually do hold most of the wealth and power. So why do they call it 'whiny' to point that out?
FinanceTerm Sheet

Jeff Cardon plays it small and plays it safe

By
Amy Feldman
Amy Feldman
Down Arrow Button Icon
By
Amy Feldman
Amy Feldman
Down Arrow Button Icon
December 9, 2011, 10:00 AM ET

Wasatch Advisors’ CEO is a rare breed: a small-cap lifer who buys and holds – and avoids risk. Here’s what he’s buying now.



For Jeff Cardon, small is big. Cardon has been running the Wasatch Small Cap Growth Fund (WAAEX) since its 1986 inception. In fact, Cardon, 54, who’s also chief executive of Salt Lake City-based Wasatch Advisors, has never worked at any other firm (his only other job was driving a bread truck during college). That longevity fits Wasatch’s style: Cardon likes to buy small-cap growth stocks that can stay in the portfolio for a decade, growing 15% a year or more. The strategy has paid off for investors. The $1.5 billion fund (currently open only to new investors directly through Wasatch) has returned an average of 6.1% over the past decade, compared with 5.0% for the category and 2.7% for the S&P 500, according to Morningstar. Cardon sat down with Fortune to talk about why the key question today is not large cap vs. small cap but safety vs. risk, why he’s looking overseas, and why a trucking company is one of the best-managed corporations he’s seen in 30 years in the business.

You’ve been through numerous small-cap cycles. Where are we now, and what do you expect going forward?

The small-cap universe runs the gamut from the worst-quality companies that don’t make money and have horrible balance sheets to the best companies with better balance sheets than the average S&P 500 company. There is a small-cap cycle, but I’m not sure it’s relevant. It’s not the paradigm that matters. You should be thinking about safety. There’s not an index of companies that have no debt on their balance sheets and are throwing off excess cash flow, right? That’s the index you need to own if you want to own stocks now. In a world of more risk and a lot of leverage that is deleveraging, things are going to blow up. A company with no debt that’s making a profit cannot go bankrupt.

Your focus on safety is unusual for a small-cap manager, as is your portfolio, with its low turnover and holdings that have been in it for years. What’s your strategy?

What percentage of the portfolio, by weight, are brand-new names during the year? That’s how I think of turnover. Last year the number was 12%. That’s how I judge whether I’m being careful. If you have a high turnover of names, then you’re saying there’s a lot of stuff in the portfolio you don’t know very well. If you look at my top 10 holdings, there are companies that have been in the portfolio for 15 years. That’s way weird. But that’s our whole thing. We’re trying to figure out which are the really great companies, and over time they’ll work their way up through the portfolio. Knight Transportation (KNX), Power Integrations (POWI), Copart (CPRT), and Hibbett Sports (HIBB) have been there over 10 years. Peet’s Coffee & Tea (PEET) has been there eight. O’Reilly Automotive (ORLY) has been there over 15. We spend a lot of time with these companies, and we think they’re special. The lower weights are like the farm team, and the more we get to know them and like them, the more we’ll add to our holdings.

I don’t think of trucking companies as growth stocks, yet Knight Transportation is your top holding.

Knight is one of the best-managed companies I’ve known in 30 years. In a world of low growth and a lot of change, that’s more important than ever. Knight is the best trucker in the U.S. It has super-high margins for a trucker and a great track record of growth. The trucking industry is a $250 billion industry. So you’ve got a relatively small company in a huge industry. I really like that. The other dynamic is that the industry is shrinking because a lot of trucking companies are over-leveraged and a lot of the founders of mom-and-pop companies who grew up in the post-World War II period are reaching retirement age. So companies like Knight, I am very confident, will take market share in a big way. Even though it’s a trucking company and it doesn’t sound sexy, it’s a true 10-year growth story.

You mentioned that your portfolio includes Peet’s Coffee. What’s your thinking there?

Peet’s is a really well-managed company, with no debt and a great brand. It’s a huge industry — $50 billion worldwide if you include tea and coffee — and Peet’s has about $350 million in revenue. If it doubles in the next five years, that’s a 15% growth rate. That’s not heroic. Peet’s doesn’t even have to take share from Starbucks (SBUX), because it’s such a big industry. The stock’s not cheap, but there’s a margin expansion story too. I expect Peet’s to grow the top line 10% to 15% and the bottom line 15% to 20%. As margins expand, investors could make a lot of money on the stock. And in five years it’s not like this thing is dead; it’s a $700 million company in a $50 billion industry. That growth profile is under-appreciated when everybody is looking out about two seconds.

Technology represents about a quarter of your portfolio. That seems like less of a long-term play than what we’ve been talking about.

We’re growth managers; we want to own technology companies. There are some companies where we’re really attracted to a 30% growth rate, but with that kind of growth you’ve got a lot of risk and change. So we’ll invest, but we won’t think they’ll move up to the top 10. NetSuite (N) is a perfect example. It sells enterprise-resource-planning software in the cloud. ERP systems are super-expensive, and there’s a pretty high level of dissatisfaction with them. Ten years ago — maybe even three — nobody would’ve thought that was a real market. While people still debate whether or not it’s going to move to the cloud, NetSuite’s backlog is increasing. It’s a classic technology-disruption company.

A few of your stocks were acquired this year. Is M&A a continuing theme?

M&A has happened more than average for our portfolio. In a world starved for growth, growth companies are very attractive. Broadcom (BRCM) was willing to pay a lot for NetLogic Microsystems, which makes sophisticated chips that help the Internet move data around. It can grow in any environment. Another holding of ours, LoopNet (LOOP), is also being acquired at a big premium. We had the same thing happen overseas. We own a Chinese candy company called Hsu Fu Chi International. It’s a play on Chinese consumption and a known brand. And Nestlé is acquiring it. It’s kind of a bummer because the stock was not so easy for us to acquire, and a candy brand in China is probably a 10-year growth story. Nestlé saw the same thing.

You’ve made a large bet on international. Why?

We look at the world as without borders. That’s the way business is conducted. The firm has about one-third of assets outside the U.S. Our international team will bring up an idea, and we’ll say, “Well, that’s exactly like this company we invested in here in 1985.” And today small-cap stocks internationally are cheaper than they are here. The Indian market, in dollar terms, is down 35%, yet India is growing faster than the U.S.

More Fortune Investor’s Guide 2012


10 best stocks for 2012


Expert roundtable


Ramit Sethi: The new finance guru on the block


Where to put your money now


Investing after the Arab Spring


The best and worst of Wall Street 2011


Being a boring investor … and loving it


Can Wall Street thrive again?

This article is from the December 26, 2011 issue of Fortune.


About the Author
By Amy Feldman
See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

Markets celebrate U.S.-Iran deal as both sides confirm this time is real. Trump says oil will flow and ‘I never cared about regime change’
EnergyIran
Markets celebrate U.S.-Iran deal as both sides confirm this time is real. Trump says oil will flow and ‘I never cared about regime change’
By Jason MaJune 14, 2026
6 hours ago
Oil and gas supplies could take months to return to normal after Iran deal, energy experts say
EnergyOil
Oil and gas supplies could take months to return to normal after Iran deal, energy experts say
By Cathy Bussewitz and The Associated PressJune 14, 2026
8 hours ago
Trump says a deal has been reached with Iran and orders end to U.S. naval blockade as Hormuz to reopen — ‘Ships of the World, start your engines’
PoliticsIran
Trump says a deal has been reached with Iran and orders end to U.S. naval blockade as Hormuz to reopen — ‘Ships of the World, start your engines’
By Julia Frankel, Abby Sewell, Munir Ahmed, Will Weissert and The Associated PressJune 14, 2026
10 hours ago
Social Security faces steep cuts. These senators want to bet on stocks and $27 trillion in debt to save it—but ‘the gamble does not always pay off’
InvestingSocial Security
Social Security faces steep cuts. These senators want to bet on stocks and $27 trillion in debt to save it—but ‘the gamble does not always pay off’
By Jason MaJune 14, 2026
11 hours ago
Vietnam has bold plans for its economic future. It will need U.S. tech, capital, and speed to make them happen
CommentaryVietnam
Vietnam has bold plans for its economic future. It will need U.S. tech, capital, and speed to make them happen
By Brian McFeeters and Vu Tu ThanhJune 14, 2026
11 hours ago
Iran pushes differing versions of deal as U.S. sticks to timeline
PoliticsIran
Iran pushes differing versions of deal as U.S. sticks to timeline
By Salma El Wardany, Arsalan Shahla and BloombergJune 14, 2026
13 hours ago

Most Popular

Social Security's 2032 deadline puts a 22% cut on the table — but Washington has way less room to negotiate than 1983
Personal Finance
Social Security's 2032 deadline puts a 22% cut on the table — but Washington has way less room to negotiate than 1983
By John W. Diamond and The ConversationJune 12, 2026
3 days ago
CEO of $20 billion AI firm Perplexity says the secret to success is ‘sleeping with that fear’ that your competitor will steal your idea
Success
CEO of $20 billion AI firm Perplexity says the secret to success is ‘sleeping with that fear’ that your competitor will steal your idea
By Preston ForeJune 13, 2026
2 days ago
Boomers actually do hold most of the wealth and power. So why do they call it 'whiny' to point that out?
Economy
Boomers actually do hold most of the wealth and power. So why do they call it 'whiny' to point that out?
By Nick LichtenbergJune 14, 2026
21 hours ago
Iran proved it can close the Strait of Hormuz, but the U.S. is advertising very loudly that the world's top superpower can at least punch open a hole
Energy
Iran proved it can close the Strait of Hormuz, but the U.S. is advertising very loudly that the world's top superpower can at least punch open a hole
By Jason MaJune 14, 2026
14 hours ago
The Gen Z cofounder of $1.6 billion Whop says his platform has minted over 650 millionaires—he wants to make work fun and money worries obsolete
Success
The Gen Z cofounder of $1.6 billion Whop says his platform has minted over 650 millionaires—he wants to make work fun and money worries obsolete
By Emma BurleighJune 14, 2026
22 hours ago
SpaceX surge further boosts Saudi billionaire prince’s fortune
Investing
SpaceX surge further boosts Saudi billionaire prince’s fortune
By Adveith Nair and BloombergJune 14, 2026
17 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.