FORTUNE — Why it’s hot: Simply having a Facebook and Google (GOOG) ad plan is not enough. Now the digital strategy leader must find, manage, and champion what’s new — before everyone else does.
What you’ll do: You’ll have to truly integrate digital into your company. That means influence on the business side and an obsession with the future. Then you must help your colleagues understand — and use — what’s new.
What you need: A digital background is key. Consulting skills can help with the C-suite, and analyzing pitches with a VC’s eye is a plus. A communications background can help you advocate.
What it pays: $200,000 – $250,000 base pay
Who’s hiring them: CVS Caremark (CVS), TD Bank Group (TD), Disney Interactive (DIS), Capital One (COF). —
Alex Konrad
This article is from the November 21, 2011 issue of Fortune.