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Yesterday at Apple’s Worldwide Developer Conference (WWDC), Apple covered a number of new product announcements: details on OSX Lion’s new features, July release and $29 price tag, a look at some of the 200 new features in iOS5 including an updated notification system, and finally, iCloud, an ambitious effort where subscribers who pay $24.99 a year will have all their data — music, apps, books, videos, photos, etc. — automatically backed up on a daily basis and accessible via cloud-based account. Check out colleague Adam Lashinsky’s post-event analysis for more. (Fortune)

* Lady Gaga and Google chairman Eric Schmidt are both investors in Backplane, a startup still in stealth mode (ie. we’ve no clue what they’re doing yet). Thought it’s an investment first for Gaga, who reportedly owns 20% of the company’s shares, her involvement makes more sense than you might think — Backplane was actually founded by her business manager, Troy Carter. (New York Times via TechCrunch)

* HBO hired former Microsoft Xbox co-creator Otto Berkes as senior vice president, where he will oversee the technology group that focuses on products like HBO and the online streaming service MAX GO. (HBO)

* Sony’s upcoming handheld console has been renamed the PlayStation Vita and will sell in two flavors when it releases later this year: a WiFi-only version for $249 and an AT&T 3G model for $299. (Ars Technica)

* Yahoo’s Ross Levinsohn, who heads up the company’s Americas division, on why Yahoo’s future is content and big “beautiful” ads. (Ad Age)

* How online video startups are carving out a place beside YouTube. (New York Times)

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