• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

After 40 investors rejected Jeff Bezos’ Amazon pitch, his parents offered $245,573 of their retirement savings

2

China now makes up a record 40% of all global container exports—and it’s a sign Trump’s tariffs meant to punish Chinese firms have fallen flat

3

Billionaire Nike cofounder Phil Knight gives $1 billion to his alma mater: ‘This is no time to abandon’ higher education

1

After 40 investors rejected Jeff Bezos’ Amazon pitch, his parents offered $245,573 of their retirement savings

2

China now makes up a record 40% of all global container exports—and it’s a sign Trump’s tariffs meant to punish Chinese firms have fallen flat

3

Billionaire Nike cofounder Phil Knight gives $1 billion to his alma mater: ‘This is no time to abandon’ higher education
Leadership

iPad 2 queues around the world

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
March 24, 2011, 10:30 AM ET
Google source logo
Add Fortune on Google for similar content.

Alex Lee, 28, and Marius Eilertsen, 27, armed with folding chairs and blankets, took their places — Nos. 1 and 2 — in front of Apple’s (AAPL) Sydney, Australia, retail store Wednesday at noon local time, 53 hours before the iPad 2 was scheduled to go on sale. By Thursday evening, the line of customers behind them extended down George Street and around the corner to King, according to ITWire.

Half a world away at Apple’s Regent Street store in London, a 32-year-old personal banker named Jewels Lewis staked out his spot Thursday morning at 7:30 GMT, with only 33.5 hours to spare.

“I was fourth in the queue for the first iPad,” he told the London Evening Standard, “It was such an amazing atmosphere, I really wanted to be first this time.”

Australia and the U.K. are two of the 25 countries scheduled to begin selling iPad 2’s Friday at 5 p.m. local time. Japan was also supposed to get the device, but an earthquake, tsunami and a couple partial nuclear meltdowns got in the way.

Also on Fortune.com:
• Videos: iPad 2 mania Down Under
• Videos: iPad 2 lines in Europe, Canada
• Video: Walking the longest iPad 2 line

Follow Philip Elmer-DeWitt on Twitter @philiped.

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in Leadership


Most Popular

Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

    Latest in Leadership


    Most Popular

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.