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See Spot? Spend.

March 1, 2011, 3:00 PM UTC
Fortune

‘Tis the season for dog lovers: In January the AKC/Eukanuba National Championship aired. Then, on Valentine’s Day, the industry’s Great Dane: the Westminster Kennel Club Dog Show. So is pet spending rebounding? Owners still pay for food (and buy an average of 9.3 tennis balls a year), but they are cutting back on supplies.



  • $47.7 BILLION: Estimated total U.S. pet industry expenditures in 2010. That’s up from $45.5 billion in 2009, which is up from $36.3 billion in 2005.
  • 40%: The percentage of U.S. households that own a dog. 62% of homes have at least one pet of some kind. That number has stayed constant for years.
  • 22,000: Number of events sanctioned by the American Kennel Club in the U.S. every year (including dog shows, hunt tests, agility trials, herding tests, and others).

Sources: 2009/2010 American Pet Products Association National Pet Owners Survey, APPA, American Kennel Club, Wedbush Securities

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