• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

AI CEOs from OpenAI, Anthropic, and Microsoft set aside their rivalry to warn Congress AI is making it too easy to design and create bioweapons

2

Ohio city workers are covering automated license plate readers with trash bags as officials sound the alarm on 'egregious violations' of privacy

3

10,000 Boomers a day, $39 trillion in debt, and no benefit cuts: Bessent stakes Social Security on the Trump economy

1

AI CEOs from OpenAI, Anthropic, and Microsoft set aside their rivalry to warn Congress AI is making it too easy to design and create bioweapons

2

Ohio city workers are covering automated license plate readers with trash bags as officials sound the alarm on 'egregious violations' of privacy

3

10,000 Boomers a day, $39 trillion in debt, and no benefit cuts: Bessent stakes Social Security on the Trump economy

A pre-Davos primer

By
Adam Lashinsky
Adam Lashinsky
Down Arrow Button Icon
By
Adam Lashinsky
Adam Lashinsky
Down Arrow Button Icon
January 20, 2011, 6:16 PM ET

There are several reasons why the World Economic Forum’s annual conference in Davos merits the attention it receives. Here’s what to look for at this year’s event.

The World Economic Forum, the stunningly successful gathering of global business and non-governmental leaders and heads of state, popularized the notion of “pillars,” or themes around which a chin-scratching conference is organized. Fortune.com Managing Editor Daniel Roth ably describes one of the pillars of next week’s conference in Davos, Switzerland: “Building a Risk Response Network.” The other pillars that stand up the sturdy structure that is the WEF’s annual meeting have to do with “supporting the G20 agenda,” “responding to the new reality,” and “inclusive growth.”

Unsure what “inclusive growth” means or how the “new reality” affects you? Don’t worry. The truly important, self-important and other assorted strivers who descend on the charming — and damn expensive — Swiss ski town next week won’t have terribly much more of a clue themselves.

You see, pillars are a fine way to focus. Yet what you really need to know about Davos is this:  Many, though not all, of the world’s most influential leaders will in fact trudge through the snow, meet together on panels, dance and drink at parties, ponder deep thoughts at breakfast and most certainly discuss many of the planet’s most pressing problems. They will consider weighty, if self-serving topics, from the state of the energy markets and the financial system to more esoteric fare such as the “architecture of inclusivism” and the “politics of slower growth.”

There are many reasons to attend the meeting and to pay attention to its proceedings. Russian President Medvedev undoubtedly will use his keynote address to position his country as an adherent to the rule of law and the model of a balanced economy, two notions Russia’s critics are certain to dispute. Companies with business in multiple parts of the world will find the gathering genuinely useful to set up meetings with customers and partners that otherwise would require multiple trips. (Here is an admittedly “abridged” list of business leaders who plan to be in Davos.)

Consultants of every stripe pay vast sums of money to non-profit World Economic Forum organization to plug their wares in Davos. Some even add value. Richard Edelman, for example, the publicity poo-bah from New York, presents his firm’s estimable Trust Barometer each year in Davos, a veritable finger-on-the-pulse of the perception of the business community in the world.

For others, the forum is an opportunity to stretch. Though the many private events throughout the four main days and nights of the conference often are the most enriching, the general sessions offer an array of topics that ordinarily would take several semesters at a major university to cover. (Major universities, from the University of Chicago to the London School of Economics, come out in force in Davos.)

Then, of course, there are the journalists, all rather pleased with themselves and each other at having been invited, ensuring that any tree that falls in this forest most certainly makes a sound. (Last year Scott Pelley did a fine ’60 Minutes’ segment on the mysteries of Davos.)

Did I mention, ahem, that I will be in Davos? I will. I’ll be moderating a panel on “Creating a Digital Nervous System” that features the MIT professor Alex Pentland and Didier Lombard, the chairman of France Telecom. I also have high hopes to attend panels on energy, economics, mobility, design, science, finance, commodities, and, if I can swing it, one on “Shakespearean Leadership,” which promises a “unique perspective on effective approaches for motivation, persuasion and engagement.”

If this isn’t the vaunted “spirit of Davos,” then I don’t know what is.

About the Author
By Adam Lashinsky
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Tech stocks lead market bloodbath as fears of Fed rate hikes add to worries about the AI-fueled chip boom petering out
Investingtech stocks
Tech stocks lead market bloodbath as fears of Fed rate hikes add to worries about the AI-fueled chip boom petering out
By Jason MaJune 5, 2026
1 hour ago
The Class of 2026: Meet the 12 companies making their Fortune 500 debut
Startups & VentureFortune 500
The Class of 2026: Meet the 12 companies making their Fortune 500 debut
By Marco Quiroz-GutierrezJune 5, 2026
2 hours ago
Shoppers search for meat and pork product inside Walmart store
Economyfarming
The U.S. is still one of the world’s biggest meat producers. So why are Americans paying so much for beef?
By Tristan BoveJune 5, 2026
3 hours ago
As the World Cup draws millions to 11 U.S. cities, measles—not Ebola—may be the biggest concern
HealthHealth
As the World Cup draws millions to 11 U.S. cities, measles—not Ebola—may be the biggest concern
By Marco Quiroz-GutierrezJune 5, 2026
4 hours ago
jack
PoliticsElections
A Kennedy, Kellyanne Conway’s ex-husband and a former Palantir data scientist debated AI regulation. Welcome to the Manhattan primary
By Anthony Izaguirre and The Associated PressJune 5, 2026
6 hours ago
trump
Arts & EntertainmentWhite House
Trump says Knicks owner James Dolan invited him to Game 3 of the NBA Finals and he’s going
By Collin Binkley and The Associated PressJune 5, 2026
6 hours ago

Most Popular

AI CEOs from OpenAI, Anthropic, and Microsoft set aside their rivalry to warn Congress AI is making it too easy to design and create bioweapons
AI
AI CEOs from OpenAI, Anthropic, and Microsoft set aside their rivalry to warn Congress AI is making it too easy to design and create bioweapons
By Marco Quiroz-GutierrezJune 5, 2026
16 hours ago
Ohio city workers are covering automated license plate readers with trash bags as officials sound the alarm on 'egregious violations' of privacy
Cybersecurity
Ohio city workers are covering automated license plate readers with trash bags as officials sound the alarm on 'egregious violations' of privacy
By Sasha RogelbergJune 3, 2026
2 days ago
10,000 Boomers a day, $39 trillion in debt, and no benefit cuts: Bessent stakes Social Security on the Trump economy
Economy
10,000 Boomers a day, $39 trillion in debt, and no benefit cuts: Bessent stakes Social Security on the Trump economy
By Nick LichtenbergJune 4, 2026
1 day ago
MacKenzie Scott's approach to her $26 billion giving spree was inspired by a book she read in college about writing
Success
MacKenzie Scott's approach to her $26 billion giving spree was inspired by a book she read in college about writing
By Sydney LakeJune 5, 2026
17 hours ago
CEO says anyone who works from home is grabbing groceries or at the vet 30% of the time—and shows off his busy office at Friday 5 p.m. to prove it
Success
CEO says anyone who works from home is grabbing groceries or at the vet 30% of the time—and shows off his busy office at Friday 5 p.m. to prove it
By Orianna Rosa RoyleJune 4, 2026
2 days ago
A single new sentence in SpaceX's amended IPO filing could signal the biggest merger in history
Startups & Venture
A single new sentence in SpaceX's amended IPO filing could signal the biggest merger in history
By Shawn TullyJune 4, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.