Non-iPhone buyer’s remorse

November 19, 2010, 5:09 PM UTC

In a new survey, 34% of non-AT&T customers say they would have preferred an iPhone

Source: ChangeWave

In results that show what ChangeWave research director Paul Carton calls “the continuing threat the iPhone poses to the rest of the industry,” one in three owners of non-AT&T (T) smartphones said in a new survey that they would bought Apple’s (AAPL) phone if it had been available through their carrier.

Breaking down the competing devices by manufacturer, ChangeWave found that Motorola’s (MOT) customers were the most likely (37%) to have preferred an iPhone to the one they bought. See chart.

That’s curious, because in a separate “satisfaction” chart taken from the same survey of 1,212 consumers who had purchased smart phones within the past six months, Motorola had what Carton called an “exceptionally strong second place showing,” at 71%, just after Apple’s 77%. Research in Motion’s (RIMM) BlackBerries came in last at 44%.

Charts below the fold.

Source: ChangeWave Research

Source: ChangeWave Research

You can read a summary of the report here. The full report costs $1,500.

[Follow Philip Elmer-DeWitt on Twitter @philiped]