The company uses a mix of subscriber information, user ratings, rentals, and cool computer algorithms to predict what kinds of entertainment you might enjoy streaming.
Trendingnow
Stream this! How Netflix chooses for you
By Michael V. Copeland
By Michael V. Copeland
November 18, 2010, 12:00 AM ET

Add Fortune on Google for similar content.
About the Author
Add Fortune on Google for similar content.
Latest in Leadership
Most Popular
