• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

The heiress of $10 billion Perdue Farms and the $12 billion Sheraton Hotels empire wore hand-me-downs, still rides the subway, and flies economy

2

Iran's president admits 'we have many problems' and missiles 'are of no use' as the U.S. chokes its economy while weakening Tehran's grip on Hormuz

3

Six months into the Iran war, the global economy has pulled off a ‘Mission Impossible’ scene, and the Trump family is among the winners

1

The heiress of $10 billion Perdue Farms and the $12 billion Sheraton Hotels empire wore hand-me-downs, still rides the subway, and flies economy

2

Iran's president admits 'we have many problems' and missiles 'are of no use' as the U.S. chokes its economy while weakening Tehran's grip on Hormuz

3

Six months into the Iran war, the global economy has pulled off a ‘Mission Impossible’ scene, and the Trump family is among the winners

Sony Ericsson rides Android coattails to profitability

By
Seth Weintraub
Seth Weintraub
Down Arrow Button Icon
By
Seth Weintraub
Seth Weintraub
Down Arrow Button Icon
October 15, 2010, 9:15 AM ET
Add Fortune on Google for similar content.

Once thought to be down and out, Sony Ericsson just announced its third profitable quarter in a row…and huge Android ambitions.

 



Image Credit: Gizmodo

 

Sony Ericsson is in a very similar situation as Motorola (GOOG) in the U.S. Its share of the mobile phone market has been waning over the past five years and they need a savior.  Just like Motorola, Sony Ericsson’s “all-in” with Android.  Over the past year, that has lead to profitability.

SE reported fewer handsets sold year over year but increasing margins on brisk sales of its expensive Android flagship Xperia X10. Their ambitions for Android are even bigger. Currently, they lag behind Motorola, Samsung and HTC in Android production. But SE wants to be the biggest producer of Android phones in the world.

Bert Nordberg, President & CEO of Sony Ericsson said in a statement, “Our third consecutive quarter of profitable results illustrates that Sony Ericsson’s overall performance is stabilising. Our strategy to focus on the smartphone segment is succeeding and smartphones now comprise more than 50% of our total sales. During the quarter, we launched our Android-based Xperia™ models in new markets, such as China and the U.S., and it is our ambition to become the global number one handset provider on the Android platform.”

SE was absent from the Windows 7 Mobile launch last week and has already stated that it is moving away from Nokia’s Symbian OS, even though they have a strong past with both operating systems.

Sony (SNE), the parent company, is rumored to be readying a portable gaming platform based on Android and this week released HDTVs and BluRay players with Android-based GoogleTV built in.

About the Author
By Seth Weintraub
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in


Most Popular

Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

    Latest in


    Most Popular

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.