• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Google buys Slide in rush to social

By
Seth Weintraub
Seth Weintraub
Down Arrow Button Icon
By
Seth Weintraub
Seth Weintraub
Down Arrow Button Icon
August 4, 2010, 4:29 PM ET

The deal is reportedly worth $182 million with more companies on the way.



Techcrunch is reporting that Google will announce the purchase of social gaming site Slide on Friday.  The deal would add to Google’s Social war chest a big name in social gaming.  Google is a big investor in the leader in this space, Zynga.

The ongoing thought is that Google (GOOG) plans to introduce a Facebook competitor called ‘Google Me’, though Google CEO Eric Schmidt says there is no reason for Google to do the same thing as Facebook.

Max Levchin, Slide’s CEO, is one of the founders of PayPal and sits on the boards of a few other Silicon Valley companies.

Interestingly, SAI points us to a Businessweek article from 2007:

If Slide cashes out for $1.5 billion, Levchin “would regard it as abject failure,” [Slide investor David Weiden of Khosla Ventures]  says.

That’s about 10 times what Google paid for it.  SAI says the deal was closer to $228 million…still not an incredible return on the rumored $78 million in total venture capital it received.

Slide describes itself as:

As one of the pioneer app developers on popular social networking sites like Facebook and MySpace, Slide has become the world’s leading community-driven entertainment company. We offer millions of people worldwide the ability to engage, communicate and socialize with one another through our portfolio of fun apps and virtual communities including SuperPoke! Pets, Top Fish, SPP Ranch and SuperPocus Academy of Magic. Our users can create their own masterpieces with virtual jellybeans, care for their online pets, or send virtual gifts to all of their friends.

As we look at the future of social entertainment, Slide’s vision is to build communities that fuel the creation and distribution of virtual goods—a market that is forecasted to hit at least $1.6 billion in the U.S. this year.

Some of Slide’s games are pictured below.





(by the way, I hate Facebook games)

About the Author
By Seth Weintraub
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

dario
AIWhite House
White House chief of staff to meet with Anthropic CEO about dangerous new Mythos model, official says
By Josh Boak, Matt O'Brien and The Associated PressApril 17, 2026
29 minutes ago
broker
EnergyMarkets
Oil is back to early war days, S&P 500 jumps to all-time high
By Stan Choe and The Associated PressApril 17, 2026
34 minutes ago
Photo of Donald Trump (left) and Pete Hegseth (right)
Economynational debt
Something is different about Trump’s $1 trillion war on Iran and its stress on the national debt, Harvard Kennedy scholar says
By Sasha RogelbergApril 17, 2026
1 hour ago
Huel Shake Review (2026): Expert Approved
HealthDietary Supplements
Huel Shake Review (2026): Expert Approved
By Emily PharesApril 17, 2026
2 hours ago
Half of Iran’s workforce faces unemployment risk as the U.S.-Israel war’s ‘hidden target’ was the labor market, economist says
EconomyIran
Half of Iran’s workforce faces unemployment risk as the U.S.-Israel war’s ‘hidden target’ was the labor market, economist says
By Jason MaApril 17, 2026
2 hours ago
Exclusive: Adam Silver on winning the Edison Achievement Award: ‘Sports remind us that some of the most important forms of innovation are human’
Arts & EntertainmentSports
Exclusive: Adam Silver on winning the Edison Achievement Award: ‘Sports remind us that some of the most important forms of innovation are human’
By Catherina GioinoApril 17, 2026
2 hours ago

Most Popular

Pope Leo warned the world is in ‘big trouble’ if Elon Musk becomes the first trillionaire
Success
Pope Leo warned the world is in ‘big trouble’ if Elon Musk becomes the first trillionaire
By Preston ForeApril 17, 2026
11 hours ago
A world going broke: IMF says America's $39 trillion national debt is actually a global problem—and AI may be the only rescue
Economy
A world going broke: IMF says America's $39 trillion national debt is actually a global problem—and AI may be the only rescue
By Nick LichtenbergApril 16, 2026
1 day ago
Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it
Environment
Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it
By Sydney LakeApril 15, 2026
2 days ago
MacKenzie Scott is bypassing the Ivy League and rewriting the $79 billion higher ed playbook by giving to HBCUs and community colleges
Politics
MacKenzie Scott is bypassing the Ivy League and rewriting the $79 billion higher ed playbook by giving to HBCUs and community colleges
By Sydney LakeApril 16, 2026
1 day ago
Germany already told its workers to ditch four-day weeks and work-life balance. Now the government wants to cut their pay for calling in sick, too
Success
Germany already told its workers to ditch four-day weeks and work-life balance. Now the government wants to cut their pay for calling in sick, too
By Orianna Rosa RoyleApril 16, 2026
2 days ago
NYC Mayor Zohran Mamdani points at Ken Griffin's $238 million penthouse on tax day: 'Today we're taxing the rich'
Personal Finance
NYC Mayor Zohran Mamdani points at Ken Griffin's $238 million penthouse on tax day: 'Today we're taxing the rich'
By Catherina GioinoApril 16, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.