• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As U.S. Treasury intervened in the bond market, the Netherlands rushed 86 tons of gold out of America because of ‘geopolitical unrest’

2

'Critical employees will begin to retire': Trump’s new pay plan will deny most federal roles a raise, and it has workers warning of a retention crunch

3

One of MacKenzie Scott's latest donations takes her HBCU giving to well over $1 billion

1

As U.S. Treasury intervened in the bond market, the Netherlands rushed 86 tons of gold out of America because of ‘geopolitical unrest’

2

'Critical employees will begin to retire': Trump’s new pay plan will deny most federal roles a raise, and it has workers warning of a retention crunch

3

One of MacKenzie Scott's latest donations takes her HBCU giving to well over $1 billion

YouTube now gives you full 15 minutes of fame

By
Seth Weintraub
Seth Weintraub
Down Arrow Button Icon
By
Seth Weintraub
Seth Weintraub
Down Arrow Button Icon
July 29, 2010, 12:49 PM ET
Google source logo
Add Fortune on Google for similar content.

YouTube announced today that the video upload limit of standard movies was increasing 50% to 15 minutes.



motivatedphotos.com

You’d think YouTube servers would be running out of space by now?!

Nope.

Google (GOOG) today announced that they were increasing the size limit of standard YouTube uploads to 15 minutes.  Of course, they are celebrating this milestone with a 15 minutes of fame contest where users tag a video with “yt15minutes” and the best will be displayed on YouTube’s homepage in the coming weeks.

The change wasn’t just about capacity.  Google also was able to strengthen its tools for copyright holders:

Well, we’ve spent significant resources on creating and improving our state-of-the-art Content ID system and many other powerful tools for copyright owners. Now, all of the major U.S. movie studios, music labels and over 1,000 other global partners use Content ID to manage their content on YouTube. Because of the success of these ongoing technological efforts, we are able to increase the upload limit today. We will continue our strong commitment to provide advanced technology and tools to protect the rights of small and large copyright owners worldwide. We’ll also do everything we can to release incremental improvements like this one that benefit our video creators.

The extra time also boosts the quality of experience for Google YouTube Leanback and GoogleTV products coming this Fall.

About the Author
By Seth Weintraub
See full bioRight Arrow Button Icon
Google source logo
Add Fortune on Google for similar content.

Latest in


Most Popular

Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

    Latest in


    Most Popular

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.