• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster

2

Meet a 71-year-old who retired as a radiologist and professor, and now runs a banana-skewer business: ‘I never want to retire. Why would you do that?’

3

Hilton received 12,000 Gen Z applications for just 72 internship spots—its CHRO says AI has made the hospitality gigs more competitive

1

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster

2

Meet a 71-year-old who retired as a radiologist and professor, and now runs a banana-skewer business: ‘I never want to retire. Why would you do that?’

3

Hilton received 12,000 Gen Z applications for just 72 internship spots—its CHRO says AI has made the hospitality gigs more competitive

Making hybrids hum

By
Tom Ziegler
Tom Ziegler
Down Arrow Button Icon
By
Tom Ziegler
Tom Ziegler
Down Arrow Button Icon
July 1, 2010, 11:12 AM ET
Google source logo
Add Fortune on Google for similar content.

Hybrid vehicles are quiet … a little too quiet for some.  That’s why there’s a plan to give  them a little volume.

When hybrid cars first appeared on the scene, manufacturers touted their silent engines. But soon it was clear that cyclists and pedestrians — especially the visually impaired — relied on car sounds to help them navigate streets and intersections. So U.S. lawmakers are mulling the automotive equivalent of adding odorant to odorless gas: They want car makers to put the sound back into electric cars. Here’s how it works:



“We’re not talking about customized “car tones” that would enable a Prius driver to make her engine rev like a Porsche’s (though technically that’s possible). Proponents want synthetic car noises to be standardized across models. Audio supplier Harman International has developed technology that synthesizes digital sounds that mimic an engine’s hum, tuning them to match the car’s state — idling or accelerating, say. The audio system is then linked to the car’s electronic controls so that the correlating sound will be triggered by pressure on the car’s pedals or the shifting of gears. The sounds are then broadcast through speakers that are strategically mounted to the outside of the vehicle so that pedestrians can hear the vehicle up to 10 feet away.

About the Author
By Tom Ziegler
See full bioRight Arrow Button Icon

Latest in


Most Popular

Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

    Latest in


    Most Popular

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.