• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Ed Sheeran asked Patriots owner Robert Kraft for $2 million aid donation after Macklemore was dropped from his tour for pro-Palestine comments

2

Meet Warren Buffett's son Howard, a former sheriff, war photographer, and now, Berkshire's new chairman

3

Sydney Sweeney doesn’t just star in controversial ads. She helps engineer them

1

Ed Sheeran asked Patriots owner Robert Kraft for $2 million aid donation after Macklemore was dropped from his tour for pro-Palestine comments

2

Meet Warren Buffett's son Howard, a former sheriff, war photographer, and now, Berkshire's new chairman

3

Sydney Sweeney doesn’t just star in controversial ads. She helps engineer them

If Google told you to jump off a cliff, would you?

By
Seth Weintraub
Seth Weintraub
Down Arrow Button Icon
By
Seth Weintraub
Seth Weintraub
Down Arrow Button Icon
May 29, 2010, 5:29 PM ET
Google source logo
Add Fortune on Google for similar content.

A Utah woman used Google Maps’ walking directions on her Blackberry and was given directions to walk onto a highway. She got hit and is now suing Google for damages.



You know those warning labels on those chemical packets that come in new shoes  that say ‘do not eat’?  Have you ever wondered why they have to print  something so stupidly obvious?

Enter Lauren Rosenberg of Park City, Utah.  She used Google Maps on her Blackberry to get walking directions from one part of town to another. Part of those directions included walking on a road without sidewalks called Deer Valley Drive, aka Utah State Route 224.

According to court documents, instead of finding a different route or walking safely away from traffic, she walked into the street and was (surprise!) struck by a car. Now she’s suing Google for in excess of $100,000.

Defendant Google, through its “Google Maps” service provided Plaintiff Lauren Rosenberg with walking directions that led her out onto Deer valley Drive, a.k.a. State Route 224, a rural highway with no sidewalks, and a roadway that exhibits motor vehicles traveling at high speeds, that is not reasonably safe for pedestrians.

The Defendant Google expects uses of the walking map site to rely on the accuracy of the walking directions given….

As a direct and proximate cause of Defendant Google’s careless, reckless, and negligent providing of unsafe directions, Plaintiff Laren Rosenberg was led onto a dangerous highway, and was thereby stricken by a motor vehicle…

This reminds me of something my parents used to tell me when I was younger and blamed someone else for my mistakes.  In this instance, they’d say “If Google told you to jump off a cliff, would you do it?”

Except I was a kid.  And if I was told to walk onto a highway, I would have passed.

As Danny Sullivan of Search Engine Land points out, if you do a walking directions search from a desktop or laptop, you get one of those “Don’t eat this packet of chemical stones” warnings:

Walking directions are in beta. Use caution – This route may be missing sidewalks or pedestrian paths.

Microsoft’s Bing has a similar warning when mapping the same path:

Caution, this route may be missing sidewalks or other pedestrian paths.

The problem is that you only get 320×480 pixels on a Blackberry screen (if you are lucky) and if Google needed to put warnings on its Maps pages, there’d hardly be any room for a map.

Instead, Google has to rely on people using common sense and lessons they learned in kindergarten – at least until their maps become ‘fool proof’.

About the Author
By Seth Weintraub
See full bioRight Arrow Button Icon

Latest in


Most Popular

Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

    Latest in


    Most Popular

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.