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How many iPods did Apple sell in Q2?

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
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By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
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April 15, 2010, 7:55 AM ET
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The third in a series of previews of Apple’s results for the second fiscal quarter of 2010



Click to enlarge. Source: Company reports, Piper Jaffray

Earlier this week we sampled the Street’s expectations for Apple’s (AAPL) iPhone and Mac sales in the fiscal quarter that ended on March 27.

Today we look at the analysts’ Q2 2010 estimates for a product line in transition: from simple MP3 players like the classic iPod to pocket-sized computers like the iPod touch.

Apple doesn’t break down iPod sales by model in its quarterly reports, so we’ve relied on Piper Jaffray’s iPod touch estimates to draw the chart above.

This quarter, the range in unit sales estimates is narrower than usual, from a high of 11.3 million from Susquehanna’s Jeff Fidacaro to a low of 9.1 million from Piper Jaffray’s Gene Munster and Morgan Stanley’s Katy Huberty. (See below the fold.)

We’ll get the official numbers when Apple releases its quarterly earnings on Tuesday, April 20.


Analyst, affiliationiPods (millions)Date of est.
Jeff Fidacaro, Susquehanna Financial11.304/8/10
Patrick Smellie, Apple Finance Board11.224/12/10
Bill Shope, Credit Suisse11.004/8/10
Tavis McCourt, Morgan Keegan11.004/5/10
Turley Muller, Financial Alchemist10.804/12/10
Robert Paul Leitao, Apple Finance Board10.804/12/10
Ben Reitzes, Barclay’s Capital10.704/13/10
Ashok Kumar, Rodman & Renshaw10.504/13/10
Brian Marshall, Broadpoint AmTech10.494/11/10
Alexis Cabot, Apple Finance Board10.424/12/10
Daniel Tello, Deagol’s AAPL Model10.404/12/10
Peter Misek, Canaccord Adams10.304/9/10
Yair Reiner, Oppenheimer10.074/15/10
Richard Gardner, Citigroup10.004/12/10
Chris Whitmore, Deutsche Bank10.004/5/10
Mike Abramsky, RBC Capital10.004/16/10
Toni Sacconaghi, Bernstein Research9.943/24/10
Scott Craig, Merrill Lynch9.913/5/10
Keith Bachman, BMO Capital9.883/25/10
Doug Reid, Thomas Weisel9.694/12/10
Mark Moskowitz, J.P. Morgan9.604/12/10
Gene Munster, Piper Jaffray9.104/14/10
Kathryn Huberty, Morgan Stanley9.104/16/10

. . . .

See also:

  • How many iPhones did Apple sell?
  • How many Macs did Apple sell?

[Follow Philip Elmer-DeWitt on Twitter @philiped]

About the Author
By Philip Elmer-DeWitt
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