Former eBay chief Whitman meets her challenger

It’s the newbie against the veteran. Republican gubernatorial candidate Meg Whitman met her match today as California Attorney General Jerry Brown declared his candidacy.

The former eBay CEO, whom I profiled last spring in a Fortune cover story called “Can Meg Whitman save California?”, now leads her Republican rivals in the gubernatorial race. But she and Brown, a Democrat who served as governor from 1975 to 1983 and ran for President and can’t resist another campaign, are in a dead heat among voters who plan to vote next November 2. The two tied, with 43% each, in a mid-February telephone survey of likely voters, by Rasmussen Reports.

This race will be intense. A story on Politico today says that Whitman’s campaign is building a major opposition research operation to tar Brown. The tarring will be mutual. When I was reporting the Whitman profile (and accompanying her to her first-ever campaign speeches), I called Anne Gust, Brown’s wife whom I know from her previous life as a top exec at Gap . Jerry Brown happened to answer the phone. I mentioned Whitman, and at that, he launched…lacing his take on her with ridicule and respect for her spending power: “‘I ran a business. I can buy my campaign'” he boomed. “I have zero experience in government. I want to take on the most difficult state government job in America. Therefore, make me governor.’ That’s her campaign.”

Yes, this race is on!