• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Winter wonder: 2010 Subaru Outback

By
Alex Taylor III
Alex Taylor III
Down Arrow Button Icon
By
Alex Taylor III
Alex Taylor III
Down Arrow Button Icon
January 5, 2010, 4:20 PM ET



The surprise snowstorm that buried the Northeast over the 2010 New Year’s weekend was yet another reminder of the importance of all-wheel-drive for those who must occasionally do battle with the elements. Its benefits are both actual — better traction for slippery conditions — and psychological — reducing the worry about getting stuck.

Only a few manufacturers have really exploited all-wheel-drive because it adds weight and cost. But where an automaker like Audi is at the high end of the price spectrum, Subaru is aiming squarely at the heart of the market, where it is making a big splash.

After years of laboring in relative obscurity, 2009 was a breakout year for Subaru. The automaker was one of the very few to see its sales actually increase, and the latest Outback was selected by a panel of automotive journalists as one of the three finalists for North American truck (read: SUV) of the year.

Back in the day, the Outback was little more than a tarted-up version of Subaru’s Legacy wagon, with lower body cladding, higher ground clearance, and a stiffer price. To make the most of its aspirations as an off-road-going SUV, actor Paul Hogan reprised his backcountry Aussie character to promote its capabilities.

No more jokes about shrimp on the barbie, please. Hogan was retired several seasons ago, and so was the badge-engineered Outback. The Legacy was discontinued, and the Outback has morphed into a proper crossover SUV by gaining four inches of height.

The change is all to the good. Besides getting a good chunk of additional interior space, the Outlook actually looks better as a cube than it did as a lozenge. For perhaps the first time, Subaru can accurately be described as a styling leader.

The exterior has a nicely chiseled, up-to-date appearance without being trendy, while the interior is a model of high-quality finishes delivered in a durable package. The instrument panel, in particular, is a model of transparency and functionality.

Some reviewers have complained about the impact of the extra height on Outlook handling. But it is inconspicuous under normal driving conditions, and those who want a hot-shoe Subaru are anyway more likely to gravitate to the turbocharged Impreza WRX.

The 2.5 liter 170-horsepower engine provides plenty of pep, though don’t ask for zero to 60 times. Most Subaru owners don’t care. They are more interested in functionality, quality, and value. With an as-tested price of $27,780, my Premium model — made at Subaru’s plant in Lafayette, Indiana, delivered on all three counts.

Take that, Crocodile Dundee.

About the Author
By Alex Taylor III
See full bioRight Arrow Button Icon
0

Most Popular

placeholder alt text
Real Estate
The 'Great Housing Reset' is coming: Income growth will outpace home-price growth in 2026, Redfin forecasts
By Nino PaoliDecember 6, 2025
2 days ago
placeholder alt text
AI
Nvidia CEO says data centers take about 3 years to construct in the U.S., while in China 'they can build a hospital in a weekend'
By Nino PaoliDecember 6, 2025
2 days ago
placeholder alt text
Economy
The most likely solution to the U.S. debt crisis is severe austerity triggered by a fiscal calamity, former White House economic adviser says
By Jason MaDecember 6, 2025
1 day ago
placeholder alt text
Economy
JPMorgan CEO Jamie Dimon says Europe has a 'real problem’
By Katherine Chiglinsky and BloombergDecember 6, 2025
1 day ago
placeholder alt text
Big Tech
Mark Zuckerberg rebranded Facebook for the metaverse. Four years and $70 billion in losses later, he’s moving on
By Eva RoytburgDecember 5, 2025
3 days ago
placeholder alt text
Politics
Supreme Court to reconsider a 90-year-old unanimous ruling that limits presidential power on removing heads of independent agencies
By Mark Sherman and The Associated PressDecember 7, 2025
16 hours ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.