The average person goes to 87 different websites in a month.

And 90% of people on the web arrive at sites not through the front door, but rather through a search engine.

So says Richard Edelman, the PR honcho who runs Edelman. Here’s his take on the implications of this multiple-news-sourced world we’re in: “We tell our clients, ‘You have to be everywhere. You have to think of yourself as a media company.'”

This was part of a discussion called “The Media as the Model of Reinvention or the Messenger of Despair,” which took place last night at Jeff Sonnenfeld’s Yale CEO Summit. The burly leadership guru bulldozed through dinner, as usual, calling on Summit participants, classroom-style.

I’m headed there this afternoon, to get grilled. I’ll share more in later posts. Lots of candor and fresh insights here.

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