• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer

2

Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back

3

Marc Lore’s robots make 500 burrito bowls an hour. A human can make 45

1

Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer

2

Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back

3

Marc Lore’s robots make 500 burrito bowls an hour. A human can make 45

Smart phones. Smart networks. Smart packages?

By
Stephanie N. Mehta
Stephanie N. Mehta
Down Arrow Button Icon
By
Stephanie N. Mehta
Stephanie N. Mehta
Down Arrow Button Icon
November 17, 2009, 6:01 AM ET

FedEx jumps on the “smart” wagon with a new web-based service.



Shipping gets smart, says CIO Carter. Photo: FedEx

FedEx Corp. (FDX) today is announcing a sensor-enabled device that can wirelessly feed real-time data about a package’s whereabouts, condition and other metrics to the Internet.

The service, called SenseAware, will launch this spring. Its initial target markets are the health-care and life-sciences businesses, industries that often need to know the precise location of the products (drugs, test results, samples) they ship.

The new device, when attached to a parcel, contains sensors that can provide temperature readings, data on whether a shipment has been opened or exposed to light, and precise data about a package’s location.

“We think there’s an emergence of personalized medicine that has the highest levels of consequences,” says Rob Carter, CIO of FedEx. Many health and life sciences items “have journeys that they have to make, and there are time constraints.”

But FedEx says the new service will allow shippers and recipients to do more than merely track a package and its condition. The platform will help customers compile and aggregate data about shipments that will help them monitor quality or make better decisions about how to deploy their resources.

And so FedEx joins the ranks of companies building so-called “smart” products and services that apply computer networks and intelligence to various problems. (For a fuller explanation of various “smart” systems, see Fortune’s Jeffrey M. O’Brien’s story on “IBM’s Grand Plan to Save the Planet.”)

Mark Hamm, vice president of innovation at FedEx, says the company aims to create an interactive platform that suppliers, customers, and others can – with permission – securely access in order to improve the efficiency of their operations. It’s a bit like a more sophisticated, richer version of online package tracking, an innovation FedEx pioneered. Users will be able to get more data than just whereabouts – they can monitor, say, product temperature, or the kind of lighting a box is exposed to – and multiple parties could use the platform to electronically chat about the shipment or even add information to the data being collected.

“There’s going to be a high level of interaction,” Hamm says. “You are going to have large player and small players plugging into the platform. That’s going to be revolutionary.”

About the Author
By Stephanie N. Mehta
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

SpaceX’s IPO could be largest in history. Here’s how it compares to previous record-holders
Startups & VentureSpaceX
SpaceX’s IPO could be largest in history. Here’s how it compares to previous record-holders
By Mia OsmonbekovJune 12, 2026
2 hours ago
Mortgage rates today, June 12, 2026
Personal Financemortgages
Mortgage rates today, June 12, 2026
By Glen Luke FlanaganJune 12, 2026
2 hours ago
Current refi mortgage rates report for June 12, 2026
Personal FinanceReal Estate
Current refi mortgage rates report for June 12, 2026
By Glen Luke FlanaganJune 12, 2026
2 hours ago
Current ARM mortgage rates report for June 12, 2026
Personal FinanceReal Estate
Current ARM mortgage rates report for June 12, 2026
By Glen Luke FlanaganJune 12, 2026
2 hours ago
The chaos at CBS News shows the limits of ‘blow it up’ leadership
C-SuiteLeadership
The chaos at CBS News shows the limits of ‘blow it up’ leadership
By Claire ZillmanJune 12, 2026
2 hours ago
Melania launches Trump Accounts for foster kids — and Democratic governors want no part of it
MPWWhite House
Melania launches Trump Accounts for foster kids — and Democratic governors want no part of it
By Fatima Hussein and The Associated PressJune 12, 2026
2 hours ago

Most Popular

Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer
Energy
Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer
By Sasha RogelbergJune 10, 2026
2 days ago
Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back
Environment
Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back
By Catherina GioinoJune 9, 2026
3 days ago
Marc Lore’s robots make 500 burrito bowls an hour. A human can make 45
Innovation
Marc Lore’s robots make 500 burrito bowls an hour. A human can make 45
By Amanda GerutJune 9, 2026
2 days ago
Current price of oil as of June 11, 2026
Personal Finance
Current price of oil as of June 11, 2026
By Joseph HostetlerJune 11, 2026
20 hours ago
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
Success
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
By Preston ForeJune 8, 2026
4 days ago
SpaceX's record IPO has Wall Street torn between a Musk 'holy grail' and a $135-per-share leap of faith
Startups & Venture
SpaceX's record IPO has Wall Street torn between a Musk 'holy grail' and a $135-per-share leap of faith
By Marco Quiroz-GutierrezJune 11, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.