• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

2

Despite his $200 million success, Matthew McConaughey spent a weekend in the desert reading 20 years of bad reviews—he says some of them had ‘a point’

3

Travis Kelce joined an activist group pushing Six Flags to consider a sale. The ‘Final Destination’–style death of a patron poured gas on the fire

1

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

2

Despite his $200 million success, Matthew McConaughey spent a weekend in the desert reading 20 years of bad reviews—he says some of them had ‘a point’

3

Travis Kelce joined an activist group pushing Six Flags to consider a sale. The ‘Final Destination’–style death of a patron poured gas on the fire

Apple’s tablet stoppeth one of five

By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
By
Philip Elmer-DeWitt
Philip Elmer-DeWitt
Down Arrow Button Icon
September 23, 2009, 9:03 AM ET
Google source logo
Add Fortune on Google for similar content.
Rendering: Piper Jaffray

Coleridge’s Ancient Mariner had nothing on Apple’s (AAPL) much-rumored tablet.

Without even a prototype — like Microsoft‘s (MSFT) — to look at, 21% of 3,100 respondents in a RBC Capital/ChangeWave survey said they’d be interested in buying an Apple tablet computer in the $500 to $700 price range. That’s better than the 9% who said they would be interested in buying the original iPhone in an April 2007 survey — after Steve Jobs had unveiled it, but before it had been released.

“The promising early interest illustrates the market opportunity for a Mac-based Tablet,” writes RBC analyst Mike Abramsky in a Wednesday morning note to clients.

Among the other findings in the survey:

  • 25% of respondents bought a Mac laptop in the last 90 days, up from 18% in July
  • 17% bought a Mac desktop in the last 90 days, up from 12% in April.
  • 30% of 4,200 respondents in a separate survey already had an iPhone, up from 20% in June

It should be noted that respondents to ChangeWave surveys tend to be early adopters. They are drawn, according the ChangeWave Alliance website, from “a worldwide group of 20,000 highly qualified business, technology, and medical professionals … who spend their everyday lives working on the frontline of technological change.”

Given what he calls the “surging Mac and iPhone sales momentum,” Abramsky has raised his Apple price target to $250. Shares opened Wednesday at $185.35 and were up 3.7 points (2%) in mid-afternoon trading.

About the Author
By Philip Elmer-DeWitt
See full bioRight Arrow Button Icon

Latest in


Most Popular

Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

    Recommended For You

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.