Skip to Content

Battle of the buzzwords: Apple vs. Microsoft

Apple's Schiller and Microsoft's Turner. Photos: Apple, Microsoft

Apple (AAPL) is awesome. Microsoft (MSFT) is muscular. Apple execs speaks in adjectives; Microsoft’s in gerunds. Cupertino wants to show us how cool its products are, and how easy-to-use. Redmond wants us to know how hard it’s going to compete to grow its market share.

That’s the take-away message from the pair of videos pasted below the fold.

The first — Apple’s Sept. 9 “It’s only rock and roll” presentation boiled down to just the adjectives — has been viewed nearly half a million times since it was posted last week by justanotherguy84.

The second — which we put together Sunday morning at the suggestion of TechFlash‘s Todd Bishop — is Microsoft COO Kevin Turner’s July presentation to analysts boiled down to just the buzzwords. Turner is, as Bishop promised, a modern master of techno-business jargon.

Let’s go to the videos. Each is less than two minutes long.



See also: