• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind

2

Scott Bessent casually says the U.S. has more than $1 trillion in gold—and that it doesn’t matter for the dollar

3

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

1

The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind

2

Scott Bessent casually says the U.S. has more than $1 trillion in gold—and that it doesn’t matter for the dollar

3

Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock

Carol Bartz is friggin’ interesting

By
Stephanie N. Mehta
Stephanie N. Mehta
Down Arrow Button Icon
By
Stephanie N. Mehta
Stephanie N. Mehta
Down Arrow Button Icon
September 15, 2009, 6:22 PM ET
Add Fortune on Google for similar content.

The Yahoo CEO offers candid views on life post-retirement — and dealing with activist shareholders

Bartz has no regrets about joining Yahoo. Photo: Yahoo

At Fortune’s Most Powerful Women conference in Carlsbad, Calif., Yahoo (YHOO) CEO Carol Bartz didn’t talk much tech but didn’t disappoint.

In characteristically blunt language that was peppered with not-quite-explicit words like “friggin’ ” and “damn” (she declined to talk about the way she talks, telling interviewer Andy Serwer: “I don’t think it’s that interesting, personally”) Bartz recalled her her nearly nine-month tenure at one of the Internet’s pioneering brands.

She ticked off the questions her friends asked her when she made the decision to come out of retirement (she was CEO of Autodesk (ADSK) for 14 years) to take the helm at struggling Yahoo.

Why are you coming back? Why Yahoo? What are going to to do about Microsoft (MSFT) and search and what are you going to do about Carl? (Ichan had gained a board seat at Yahoo and had been agitating for change.) “My friends said, ‘are you friggin’ crazy?'”

She answered all four questions for the 300-plus women assembled at the Four Seasons Aviara.

Flunking retirement

On coming back, Bartz admits she was a failure as a retiree. She grew restless playing golf and vacationing in Hawaii. Cocktail hour moved from 6 p.m. to 4 p.m.

On taking on the Yahoo challenge: “I can actually do this and have fun.” She acknowledges she wasn’t prepared for the scrutiny the consumer-facing company receives, but she told the audience that accepting the post “was the best thing I’ve ever done other than having my daughter, who was 21 yesterday.”

Carol and Steve and Carl

On search, Bartz elaborated on the deal she struck in July with Microsoft CEO Steve Ballmer  whereby the software giant will power Yahoo search, and Yahoo’s sales force will manage relationships for both companies’ premium search advertisers.

Bartz says Yahoo isn’t ceding its ability to create a unique search experience for its customers. She maintains the company can enhance the search engine provided by Microsoft; it will free up Yahoo to do “what we do best, which is great content and great user experience.”

As for Icahn, Bartz was diplomatic, perhaps surprisingly so. “He’s a very smart man who has a dominant point of view on things,” she says. “If you listen, really really listen, you can have a relationship.

“For a shareholder to come in and be that interested there is some inherent truth to why they’re there. ”

She did reveal that Icahn can be quite persistent. “That man can call about 12 times a day,” she deadpanned. “He’s totally capable (of that). “

About the Author
By Stephanie N. Mehta
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in

OpenAI Sam Altman sitting on a chair waving.
NewslettersEye on AI
AI labs have a trust problem, and the Hugging Face hack just proved it
By Beatrice NolanJuly 23, 2026
2 hours ago
California Republican’s awkward pitch: vote for me even if you hate Trump
BankingElections
California Republican’s awkward pitch: vote for me even if you hate Trump
By MIchael R. Blood and The Associated PressJuly 23, 2026
4 hours ago
Alphabet’s SpaceX stake fuels a $98 billion gain, beating estimates
Big TechMarkets
Alphabet’s SpaceX stake fuels a $98 billion gain, beating estimates
By Barbara Ortutay and The Associated PressJuly 23, 2026
4 hours ago
bieber
Arts & EntertainmentStreaming
Justin Bieber’s World Cup halftime song streams jumped 110%
By Maria Sherman and The Associated PressJuly 23, 2026
4 hours ago
z
EconomyElections
Democrats decide 2026 midterm elections are the perfect time for a civil war pitting socialists against moderates
By Jill Colvin and The Associated PressJuly 23, 2026
4 hours ago
police tape
North AmericaCrime
American homicides on track for lowest level in more than a century: ‘one of the most significant public safety developments in decades’
By Safiyah Riddle and The Associated PressJuly 23, 2026
4 hours ago

Most Popular

The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
Real Estate
The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
By Nick LichtenbergJuly 22, 2026
1 day ago
Scott Bessent casually says the U.S. has more than $1 trillion in gold—and that it doesn’t matter for the dollar
Economy
Scott Bessent casually says the U.S. has more than $1 trillion in gold—and that it doesn’t matter for the dollar
By Sasha RogelbergJuly 22, 2026
1 day ago
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
Success
Mark Cuban says he has the solution to growing income inequality, and it's to reward every employee—from CEO to janitor—with company stock
By Sasha RogelbergJuly 20, 2026
3 days ago
'The man who dies rich dies disgraced': The last time America had such wealth inequality, Andrew Carnegie knew he had to give it all away
Success
'The man who dies rich dies disgraced': The last time America had such wealth inequality, Andrew Carnegie knew he had to give it all away
By Nick LichtenbergJuly 22, 2026
1 day ago
Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
AI
Mathematicians grapple with a ‘very rapid and very unsettling change’ as AI cracks yet another century-old problem
By Eva RoytburgJuly 21, 2026
2 days ago
Despite a $156 million contract, Knicks star Jalen Brunson still calls his parents for financial advice any time he makes a big purchase
Success
Despite a $156 million contract, Knicks star Jalen Brunson still calls his parents for financial advice any time he makes a big purchase
By Emma BurleighJuly 21, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.