• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

Mark Zuckerberg feeds his cows macadamia nuts and beer to create the 'highest-quality beef in the world' on his $300 million estate in Hawaii

3

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

1

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch

2

Mark Zuckerberg feeds his cows macadamia nuts and beer to create the 'highest-quality beef in the world' on his $300 million estate in Hawaii

3

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

Rome Inc.

By
Stanley Bing
Stanley Bing
Down Arrow Button Icon
By
Stanley Bing
Stanley Bing
Down Arrow Button Icon
November 12, 2008, 9:56 AM ET
Add Fortune on Google for similar content.


eur1
Wherever you go, there you are. It doesn’t matter how far you fly, how many time zones you traverse, how odd the stated agenda or proposed workflow, the land of business is the same the world over.

The same gentlemen strutting around in suits whose quality bespeaks the wearers’ level of power. The same little shoulder bags filled with orientation material. The same attempt to wring joy from the everyday work that must be done. The same white wine. The same canapes – although in this case I will say that the pistachio puffs were a new experience. The same jitters around speechtime. The same bonhomie afterwards. The same feeling that rises in a room where alcohol and long associations mix. The same sense of content being stuffed into a carapace of form. The same business life, in short.

After a period of ice-cold shivering that always attends a plunge into a new pool, you warm up almost immediately. Ah, you think. This is just swimming again. I know how to do this.

I will report to you that I believe it is FAR more pleasant to have visited Europe after the election of Barack Obama than it is before. There are two headlines that leapt out at me from the newstands covered with Obamamania of one sort or another. One was from a British paper, and simply said: “THANKS, YANKS.” The other was also in English, but looked local. It said: “Welcome back, America.”  During the conference, at which there were but two other Americans among a crowd of some 1500, a number of folks came up to me and congratulated me on our new president. The only one who expressed serious reservations, quite interestingly, I think, was a pleasant, very thin, very gray Russian fellow. Shades of the Cold War. I don’t think they like us very much. Again.

The picture you see at the top of this little report is the hall in which I gave my speech. It’s called the Palazzo Dei Congressi, and it was built by Benito Mussolini in the mid-1930s as part of a great exposition he wanted to hold in 1942 to celebrate the 20th anniversary of Fascism. The area is called E.U.R., and it’s a little distance outside of Rome proper and a world away. Wherever else you walk in the Eternal City, the architecture makes you feel more human, more in touch with other people, their appetites, desires, enthusiasms and beliefs. Even when you are dwarfed by the size of things, as one is at St. Peters, for instance, you are seized by an admiration for the things humanity can accomplish over time, and the power of beauty to last beyond the petty cruelties, fads and idiocies of any given era.

In Mussolini’s E.U.R., you feel precisely the opposite.
squarecol
The buildings rear up, huge, white and implacable, and each person scuttling beneath and between them seems meek, tiny, insignificant in the shadow of the State. The plazas stretch out, unarticulated blank spaces spread between gigantic avenues impassable to any pedestrian who dares to disobey the precisely-timed traffic lights. There are enormous museums there that nobody attends – they are simply in too inhospitable and cold a setting. There is something they call “the square Coliseum” and many other government buildings dedicated to Labor, Health, Public Safety.

The night after I spoke, as we walked to the cab stand through the wierd, glowing landscape, a small group of merry Romans found their way into a corner restaurant that was tucked into the ground floor of a towering edifice near the main drag. It had the checked tablecloths, the mandatory bottles of red wine on every table… but it had all the authenticity of a Bennigans at your local super mall.

And then it hit me. This was what the architects that served Il Duce had done, and it was no mean feat. They had created the first urban mall, and pointed the way to a future that is far more representative of the world we know today than the alleys, byways, cathedrals and bistros of the ancient city that gave it birth.

My speech went very well, by the way. I got a bunch of business cards afterwards and intend to stay in touch with quite a few of the nice people I met there. On the way out of town to the airport, we did get into a traffic jam – the first I had experienced since arriving in Rome. It was about a mile of tiny cars lined up impatiently, each filled with a business person or two waiting to get to the office in the area most congenial to what we do – E.U.R.

About the Author
By Stanley Bing
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in blogging

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
By Marco Quiroz-GutierrezJuly 1, 2026
2 days ago
Mark Zuckerberg feeds his cows macadamia nuts and beer to create the 'highest-quality beef in the world' on his $300 million estate in Hawaii
Success
Mark Zuckerberg feeds his cows macadamia nuts and beer to create the 'highest-quality beef in the world' on his $300 million estate in Hawaii
By Sasha RogelbergJuly 2, 2026
11 hours ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
8 days ago
Today, Emily Blunt is worth $80 million thanks to her Hollywood career—but she actually wanted to be a UN Spanish translator on $80K
Success
Today, Emily Blunt is worth $80 million thanks to her Hollywood career—but she actually wanted to be a UN Spanish translator on $80K
By Orianna Rosa RoyleJuly 2, 2026
21 hours ago
Americans are escaping the U.S. for New Zealand where house prices have hit a new low—but only wealthy Americans with $3 million spare can invest
Success
Americans are escaping the U.S. for New Zealand where house prices have hit a new low—but only wealthy Americans with $3 million spare can invest
By Emma BurleighJuly 2, 2026
13 hours ago
Current price of oil as of July 2, 2026
Personal Finance
Current price of oil as of July 2, 2026
By Joseph HostetlerJuly 2, 2026
14 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.