Power Point: Exercise your innovation muscle

August 5, 2008, 12:40 AM UTC

“Organic growth is more valuable because it comes from your core competencies. Organic growth exercises your innovation muscle. It is a muscle. If you use it, it gets stronger.”

– A.G. Lafley, chairman and CEO of Procter & Gamble , which is due to report quarterly earnings tomorrow morning. By driving innovation in age-old brands like Tide and Crest and Olay, P&G has beaten rivals in organic volume growth and profits too.  Gillette Fusion recently became the company’s 24th brand with annual sales of more than $1 billion.