Power Point: The first global generation

July 7, 2008, 7:52 PM UTC
Fortune

“The 18-to-30 age group is the first truly global generation. Forty percent of them have passports. They’re more likely to call themselves citizens of the planet earth than citizens of America.”

— Pollster John Zogby, president and CEO of Zogby International, whose insights apply to corporate marketers as well as to Presidential candidates