HP taps Gwen Stefani and others for Print 2.0 strategy (Photos 6/7)

September 21, 2007, 10:38 PM UTC
(6/7) CARVING OUT A BRAND. To build a little street cred – or slope cred, if you will – with Gen X small business owners, HP has teamed up with snowboarding industry titan Jake Burton Carpenter. His page on HP’s site shows business owners how to use images to complement their brand.
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(Image: HP)