Seagate’s slick new storage for Mac and PC (Photos 1/9)

September 6, 2007, 9:38 AM UTC
Venus 500
(1/9) SILVER AND BLACK. Seagate (STX), the largest maker of hard drives, today unveiled a line of Maxtor OneTouch 4 drives that bring some style to home data storage ($100 – $360). The drives, which work both with Apple’s (AAPL) Macs and with PCs running Microsoft (MSFT) Windows, are the latest example of the company’s determination to distance itself from competitors such as Western Digital (WDC). How? By becoming a fashionable brand rather than just a component supplier. Will this look make it happen? || NEXT>>

(Image: Jon Fortt)

Subscribe to Well Adjusted, our newsletter full of simple strategies to work smarter and live better, from the Fortune Well team. Sign up today.