Apple 1984 ad recast as a Barack Obama 2008 pitch

March 20, 2007, 7:07 AM UTC


Many of us remember that classic Apple (AAPL) 1984 ad in which a woman hurls a hammer into the face of totalitarianism – a dig at IBM (IBM). Well, here’s a sign of the political times: Someone has redone the ad with Sen. Hillary Clinton in the place of IBM and Sen. Barack Obama’s campaign in the place of Apple. On YouTube, versions of the ad have been viewed more than 1 million times.

Have a look:


This represents a new technology front in the political races. Expect to see a lot more user-generated campaign ads popping up on YouTube, and getting plenty of news coverage in the process. (Obama’s campaign says it had nothing to do with the ad.)

It’s only natural that we see this happening with video. Remember Howard Dean’s infamous scream from the last presidential campaign cycle?

That resulted in lots of “remixes,” where creative folks out there set it to music. This is the age of video – and social networking. So brace yourself.